Philadelphia, PA (PRWEB) January 18, 2016
LeadiD, the company bringing consumer journey insights to marketers, today reported another year of record growth. The company celebrated 17 consecutive quarters of revenue growth and grew its revenue per employee an impressive 54% yr/yr. During 2015, LeadiD added more than 30 new customers, and notably, attributed nearly 50% of growth to deepening relationships with its existing customer base.
“2015 was a year of outstanding performance for LeadiD,” said CEO Ross Shanken. “The industry has seen a surge in demand for increasingly sophisticated, relevant behavioral data to drive strategic customer acquisition programs. Our results are proof positive that we’re meeting the growing appetite for marketing intelligence that gives marketers an edge over competitors. With new technology initiatives in the works and more capable hands coming on board, we’re confident 2016 will be another banner year for LeadiD.”
Earlier this month, the company announced the addition of two senior professionals to the LeadiD team to support continued expansion in 2016. Bill Slackman joined LeadiD as Vice President of Sales, and Jaimie Pickles was named Director of Strategic Accounts for the Insurance vertical.
The importance of customer journey data was underscored last fall, when LeadiD was offered the unique opportunity to share its expert analysis with government officials and other industry thought leaders at the inaugural U.S. Federal Trade Commission Lead Generation Workshop.
LeadiD's lead intelligence platform, delivered as software-as-a-service (SaaS), empowers marketers with actionable intelligence to identify high-intent prospects, eliminate process inefficiencies, and optimize marketing performance.
LeadiD is the consumer journey insight platform that provides marketers with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions and enables marketers to shorten the distance between data and decision making. LeadiD seamlessly integrates with any consumer journey decisioning process, and its comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more.