Bottle Rocket Expands to New York, Ramps Up User Experience Leadership

Share Article

Dallas-Based Tech Leader Expands to the East Coast and Hires Two Executive Creative Directors

Bottle Rocket, a leading mobile strategy, design and development company, has opened a New York City office to support its growing client base in the greater New York metro area. The group has also ramped up its user experience team with two key executive hires.

Since its founding in 2008, Bottle Rocket has experienced rapid growth, adding over 200 employees to the agency, and now, a multi-state presence. The NYC offices are located in The Chocolate Factory, headquarters for Ogilvy & Mather, which is a sister company of Bottle Rocket through a WPP acquisition in September of 2013.

“This expansion is an example of Bottle Rocket’s commitment to providing clients with the best possible service and value,” said Calvin Carter, founder and CEO. “Bottle Rocket works with large global companies and New York is an important strategic move in order to build on existing relationships and to cultivate new ones. This is an important part of both our national and international growth plans. It is an exciting time for Bottle Rocket and our clients as we expand into a national presence with the opening of the New York office and add horsepower to our user experience team.”

Bottle Rocket’s user experience leadership team has expanded with the recent additions of John Canevari and Renee McKeon Rives as executive creative directors (ECDs). Canevari and Rives join Michael Griffith, VP of User Experience, and his team of talented senior strategists to build the world’s most advanced and compelling mobile brand experiences.

John Canevari, ECD of User Experience, has more than 25 years of experience in the visual design industry, bringing Bottle Rocket a diverse set of skills from a varied set of roles. John has led UX teams, within his own businesses and through global creative leadership with a top-3 advertising agency, spanning a spectrum of industries including pharmaceutical and healthcare, animal healthcare, education, government, non-profits, entertainment, fashion and beverage, as well as many other CPG verticals. Throughout his career, he has worked on brands including Pepsi, Coca-Cola, Phillips-Van Heusen, Best Buy, IBM, Avon, McDonalds, Pfizer, GSK, Janssen, Bayer, Johnson & Johnson, Procter & Gamble, Scotts,, Expedia, Sun-Maid, Deutsche Bank and AIA.

Renee McKeon Rives, ECD and senior director of User Experience, has more than 25 years of experience in digital, leading teams and creating user-focused work for brands. Her specialties include creative strategy and direction, concept development, digital strategy, brand development, user experience, mobile and social. She is passionate about making great stuff while having fun, having a heart and having faith in people along the way. Throughout her career she has worked on iconic brands including People Magazine, Wells Fargo, Burt’s Bees, Prilosec, Secret, Olay, World Vision, Pizza Hut, M&M/Mars, Diet Coke, 7-11, Saab, Cheerios, Campbell's and numerous healthcare brands.

Bottle Rocket is an award-winning mobile strategy, design and development company leading top brands such as NBCUniversal, Coca-Cola, Starwood Hotels & Resorts, PetSmart and Mary Kay through mobile innovation. They focus on connecting users with information, brands and entertainment through over 180 iPhone, iPad and Android applications, as well as passionately building experiences for streaming devices, wearables, VR headsets and connected TV. Since 2008, they’ve been dedicated to growing this industry while focusing on mobile design, UI/UEX, complex coding and more. Bottle Rocket does not exceed standards – they set news ones (and have fun while doing it). For more information about their craft, visit

For media inquiries and other information, please contact Jacqui Gray at jacqui.gray(at) or 214-310-1419.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jacqui Gray
Bottle Rocket
+1 (214) 310-1419
Email >
since: 03/2009
Follow >
Visit website