Two New Executive Hires Announced at the 9.8 Group and Prime Access

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Positions support rapid M&A activity and new healthcare marketing technologies integration.

Growing through acquisition and integration of new technologies into our business ecosystem is one of the core values at the 9.8 Group

9.8 Group today announced recent additions to the executive teams in the holding company and Prime Access, its healthcare and wellness marketing agency, to meet the needs in new healthcare marketing technology integration and expanding client demands. Robert Lasky was named Director of Strategic Alliances and Digital Innovation at the 9.8 Group, and Adam Springer was appointed VP, Director of UX and Content at Prime Access.

“Growing through acquisition and integration of new technologies into our business ecosystem is one of the core values at the 9.8 Group,” says Givi Topchishvili, its Founder and President. “Right now Prime Access is taking an innovative approach to healthcare marketing by focusing on wellness, and specifically using technology and content to help patients succeed in managing chronic health problems and achieving better long-term outcomes. We’re thrilled to welcome Robert and Adam aboard during this exciting period for both companies.”

Lasky will be responsible for implementing the Group’s digitally-centric vision, and join the Group leadership in assessment and analysis of Joint Venture opportunities and M&A targets. Additionally, he will provide strategic leadership in the integration of new digital capabilities and technologies at Prime Access."

Lasky will be responsible for assessment and analysis of technologies reviewed by the Group’s leadership for Joint Venture opportunities and M&A targets. Additionally, he will provide strategic leadership in integration of new tools and technologies at Prime Access.

Over the past 20 years Robert has lead innovation, strategy, marketing, and production teams to build measurably successful products, platforms and companies in diverse industries including Media & Entertainment, Telecommunications, Financial Services and Consumer Products.

In a newly created positon for Prime Access, Springer will be aligning new technologies with patient journeys by enhancing and refining the User Experience. He will also oversee all content output for the agency.

Adam is an integrated Creative Director with over a decade of experience creating and selling impactful social, digital and multichannel campaigns. He has worked in both the consumer and healthcare sectors at both large and small agencies. Consumer client experience includes Skype, GoPro, Pepto-Bismol, BlueCross / BlueShield, Courvoisier, Amstel, Heineken, BMW and Verizon. Healthcare clients includes Pfizer, Sanofi, P&G, and Abbott.

Chip Weinstein, CEO of Prime Access said “Bringing Adam and Robert on board is an important step in transforming the agency’s capabilities. Pharma and health care marketing is rapidly evolving through patient-empowering technologies. Integrating the wealth of knowledge Prime Access has in wellness marketing with innovative tools sought out by the 9.8 Group enables us to offer clients infinitely more than in a vendor-reliant model”.

About 9.8 Group
9.8 Group, a holding group with a portfolio of international companies in the technology, media, healthcare, strategic advisory and communications industries. 

Contact: Moish Soloway
9.8 Group
(212) 964-0030, ext. 169

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Moish Soloway
9.8 Group
+1 (212) 964-0030 Ext: 169
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