We hope our analysis can capture attention on the importance of video marketing. Brands need to realize that video is beyond an awareness driver, but has a powerful influence on lifting purchase intent.
Boston, MA (PRWEB) January 14, 2016
Pepper Gang Digital Marketing Agency has published an analysis on the latest digital media consumption and video marketing trends in 2016. The analysis is meant to provide insights on video domination online, and to educate business owners and marketers on how to bring their business to the next level with the power of video.
Pepper Gang summarizes and analyzes findings from various studies to include important stats, facts and trends in the article. In addition, readers are able to find out how video impacts customer’s decision-making process as well as advice on utilizing the insights to have a better control of omni-channel marketing.
“Video consumption in the United States has been growing rapidly with the popularity of mobile devices. However, we notice that many businesses haven’t fully understood the importance of implementing video into their marketing strategy, and miss the opportunity to grow faster,” says Stefanie Daneau, the co-founder of Pepper Gang, “We hope our analysis can capture attention on the importance of video marketing. Brands need to realize that video is beyond an awareness driver, but has a powerful influence on lifting purchase intent.”
The author also mentions that the affordability of video makes it one of the most cost-efficient marketing tools. “As technology advances, video becomes more accessible and more companies offering affordable video production to everyone. It’s now within reach,” says Stefanie Daneau. Early adopters will have the advantage of gaining the momentum in leads, sales, and brand loyalty.
Keynotes from the analysis:
- Trends and data show video domination in 2016.
- Video consumption is growing with the availability of content.
- Every month, more than 1 billion people worldwide watch more than 6 billion hours of YouTube video. More than 50% of that is on mobile devices.
- The people exposed to a video advertisement, 35% saw a lift in purchase intent and when you look at people who watched 30 seconds or more of that video, that stat jumps to 61%.
For more information or to access the analysis, please visit the Pepper Gang website: Video Domination in 2016 and Beyond, Here’s Why
About Pepper Gang
Pepper Gang is the Boston-based digital marketing company committed to the growth and success of their clients' business. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. Meet the Pepper Gang team and read their story at http://www.peppergang.com.