Mark Greenstein Named Executive Vice President of Strategic Initiatives at Heartland Dental

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Founder, Dr. Rick Workman speaks on executive team addition

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When adding new members to our team, we look for candidates with exceptional knowledge in their field, excellent leadership skills and a continual ambition to advance themselves personally and professionally. Mark exemplifies all of these traits.

Heartland Dental, LLC, the largest dental support organization in the country, recently welcomed Mark Greenstein as its executive vice president of strategic initiatives.

“We are very excited to welcome Mark Greenstein to the Heartland Dental executive team,” said Rick Workman, DMD, founder and active executive chairman at Heartland Dental. “Finding the best ways to execute new initiatives and further develop existing processes within our organization has become increasingly important. With his knowledge and experience, he will help us greatly advance this area.”

Mr. Greenstein brings over 20 years of experience in business growth, operations, procurement, integration and IT leadership. Prior to joining Heartland Dental, he was the managing principal owner of Orchard Grove Management, LLC, a consultancy. Mark has also held key leadership roles at companies such as McKinsey & Company, Orchard Capital, LLC and more. He received his MBA from the William E. Simon Graduate School of Business at the University of Rochester, as well as a Bachelor of Science in computer engineering from Boston University’s College of Engineering.

“When adding new members to our team, we look for candidates with exceptional knowledge in their field, excellent leadership skills and a continual ambition to advance themselves personally and professionally. Mark exemplifies all of these traits,” added Patrick Bauer, president and chief executive officer at Heartland Dental.

As executive vice president of strategic initiatives at Heartland Dental, Mr. Greenstein is responsible for leading strategic projects and programs, outside of the organization’s day-to-day activities, that are designed to help specific departments and the organization as a whole achieve targeted performance. He is based at the organization’s headquarters in Effingham, Illinois.

About Heartland Dental

Heartland Dental, LLC is the largest dental support organization in the United States with more than 700 supported dental offices located in 32 states. Based in Effingham, Illinois and founded by Rick Workman, DMD, Heartland Dental offers supported dentists and team members continuing professional education and leadership training, along with a variety of non-clinical administrative services including staffing, human relations, procurement, administration, financial, marketing, and information technology. For more information, visit http://www.Heartland.com. Follow Heartland Dental on Facebook, Twitter and LinkedIn.

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Adam Lueken
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