AccuQuote Selects LeadiD as TCPA Compliance Partner

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Leading Life Insurance Agency Partners with Intent-Focused Technology Leader

LeadiD, the company bringing consumer intent data and analytics to online leads, announced today that AccuQuote, an industry leader that compares and sells life insurance online, has selected it as its newest TCPA compliance partner.

“LeadiD’s technology and proactive approach to TCPA compliance remain unique in the industry, so we see this as more of a partnership than as a client-vendor relationship,” said Valerie Aiello, VP Marketing for AccuQuote. "LeadiD’s technology tracks the consumer’s consent in real time, augmenting our current verification processes. It helps us maintain compliance, but just as importantly, LeadiD helps us ensure that AccuQuote delivers a positive first experience for every person that we interact with.”

As consumer complaints continue to rise due to the Telephone Consumer Protection Act, companies that make outbound calls are finding it more important than ever to be able to verify and prove that the consumers they call gave permission to be contacted. With LeadiD, AccuQuote is able to verify consumer consent on every lead they dial, before they pick up the phone, and easily prove that consent if needed, regardless of whether that lead generated by AccuQuote or purchased from a 3rd party.

“AccuQuote has long been the gold standard to compare and purchase life insurance online, so we’re thrilled to be helping them further maintain TCPA compliance,” said Ross Shanken, LeadiD Founder and CEO. “Few others in the space have put as much effort into creating a phenomenal experience for their customers, and TCPA compliance is a piece of that, so we see this as an extremely strategic and exciting partnership.”

How LeadiD helps AccuQuote maintain TCPA Compliance

LeadiD’s TCPA Compliance with Visual Playback solution monitors and audits leads in real time, while ensuring compliance with evolving consumer privacy regulations such as the Federal Communications Commission’s (FCC’s) Telephone Consumer Protection Act (TCPA). LeadiD’s solution supports marketers that directly dial consumers by precisely identifying lead-specific, non-compliant consumer data or behavior that can result in costly privacy violations.

Key features and benefits of LeadiD’s TCPA Compliance with Visual Playback solution include:

  • Visual Playback: Confirmation that all necessary disclaimers were clearly displayed, and that consumers provided necessary prior express consent to be contacted. The player enables users to progress through the timeline of events and capture specific time-stamped actions to prove compliance and disprove violation claims.
  • Real-time compliance: Within a single intuitive interface, marketing and sales teams can easily audit, track and verify TCPA compliance in real time at the lead level, enhancing integrity of first-party data collection and informing purchases of third-party leads.
  • Data security: Automatic encryption and safe discard of lead-specific personally identifiable information (PII), such as email addresses and phone numbers, leverages a data-matching module to validate consumer-supplied information in a privacy-friendly manner.
  • Zero obstacles: When legal teams are happy, marketing and sales teams gain peace of mind knowing that their consumer intelligence is above reproach, without slowing speed-to-contact.

About AccuQuote

AccuQuote helps consumers find the best values in life insurance by combining instant online life insurance quotes with the personal service of unbiased life insurance professionals who answer questions, identify important issues and make meaningful recommendations. The company offers consumers an extensive selection of life insurance products, including term life, whole life, universal life, accidental death, long-term care, disability and selected annuities. has many handy insurance tools, including a term life insurance calculator to help consumers determine their life insurance needs, a glossary of industry terminology, a collection of articles and press releases that cover many life insurance topics and a blog that provides opportunities for discussion on life insurance and personal finance. For additional information or to get free quotes for low cost life insurance, please call AccuQuote at 888-314-4455.

About LeadiD

LeadiD is the consumer journey insight platform that provides marketers with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions and enables marketers to shorten the distance between data and decision making. LeadiD seamlessly integrates with any consumer journey decisioning process, and its comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit

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Adam Figueira
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