inMotionNow Provides YETI Coolers’ Award-Winning Marketing Team with Insight and Transparency into Creative Projects

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YETI Coolers chose inMotionNow as their workflow management solution.

inMotionNow, a leading provider of workflow management solutions for marketing and creative departments, announced YETI Coolers, a Texas-based manufacturer of outdoor lifestyle products, as a client.

As the YETI marketing team grew, it faced mounting difficulty in managing tasks, deadlines, and creative briefs. The team was starting from scratch with no standard processes in place and needed a tool that was created specifically for creative work. Team members were reliant on Word documents and emails to keep track of projects, with no visibility into the status of projects, no way to manage resource allocation, and no accountability for approvals.

With inMotion – inMotionNow’s cloud-based creative work management solution – the award-winning marketing team is now able to get real-time insight into the status of all of their projects as well as accountability for approvals.

As YETI’s Creative Services Manager, Trish Olives, puts it: “We selected inMotion because of the built-in and customizable creative briefing capabilities. We were also really impressed with the customer service of inMotion. Many of our suggestions for enhancements have been incorporated into recent builds. It’s great to see a company take their customers’ feedback as opportunities for improvement.”

The inMotion creative work management solution helps both marketing and creative teams improve their entire production process – including project intake and kick-off, project management, review and approval, and reporting. inMotionNow has been helping marketers and creatives at companies like DuPont, Lowe’s, Staples, Lord & Taylor, The Pratt Institute, and many more.

About inMotionNow
inMotionNow is a leading provider of work management solutions, facilitating efficiency and productivity from project kickoff to final approval. The company’s flagship SaaS product, the inMotion Work Management application for marketing and creative departments, enables creative professionals to manage and track their print, video, and interactive projects in a centralized, online environment. Project stakeholders can access and mark up content online and deliver approval back in minutes, from any Internet-enabled device or through the inMotion app for iPhone and iPad.

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Shanna Oskin
inMotionNow
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