An Invention Even the Grumpiest Cat Will Love - The Luuup Litter Box, the Award Winning “Best Cat Litter Box Ever Made”, Relaunches on Kickstarter

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The Luuup Litter Box, the best way to clean your cat's litter, eliminates scooping with its ingenious 3-tray litter sifting system. The invention sold 2-million units in its first incarnation - now the new Luuup Litter Box, with its elegant modern design is launching on Kickstarter.

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You, your house guests and your cat will enjoy the fresher quality of air with the perpetually clean litter thanks to the 3-tray sifting system.

Dini Petty’s Luuup Litter Box, the ultimate scoop-free kitty litter solution, today launched its crowdfunding campaign on Kickstarter.

The Luuup Litter Box returns to consumers updated and reinvented, 20 years after first hitting the marketplace where it became a must have item for two-million cat owners. The Luuup Litter Box is an ingenious, 3-tray, perpetual litter sifting system, that makes keeping the cat box clean as easy as 1-2-3.

The proprietary system uses three identical trays. Individually each slotted tray acts as a sift, but when two trays are stacked together, the slots overlap to form a solid tray. Add the third tray, and a perpetual litter-sifting system is created.

“Let's face it, it's a chore and a hassle to clean out your cat's litter box, but thanks to Luuup’s ingenious design, you can clean your litter box in seconds and you’ll never have to scoop again,” said cat lover and Luuup co-founder Dini Petty. “You, your house guests and your cat will enjoy the fresher quality of air with the perpetually clean litter thanks to the 3-tray sifting system.”

Dini has teamed up with her son Nick to bring back the best litter box ever made. It’s a 2.0 evolution of the product for a new generation of cat lovers who are tired of dealing with the tyranny of the litter box.

“We listened, we heard you and we’ve redesigned the Luuup Litter Box to incorporate the insights and consumer feedback gleaned from the original version,” said Nick Petty, Luuup co-founder. “This has allowed us to develop an even better litter box, a durable product of the highest quality that is as aesthetically appealing as it is functional - while still being affordable.”

First conceived in 1995 and marketed as an As Seen on TV product, hosted by renowned TV personality and broadcasting legend Dini Petty, the original ingenious design remains, but a refined design focused aesthetic creates a reimagined 2.0 product for today’s cat lovers.

Employing a proprietary 3-Tray Sifting System, there has never been a fresher, cleaner or easier way to deal with a cat litter box. The gentle sifting action of the Luuup Litter Box prevents odours by minimizing clump breakage. Therefore, Luuup is significantly more hygienic, saving litter, time and money.

For the approximately 36 million U.S. households where Americans own an estimated 90 million cats (seven-million in Canada), Luuup can eliminate the dreaded task of having to scoop and dig through old-school litter boxes without feeling like the world's unluckiest gold miner.

The Luuup Litter Box is available for pre-order now on Kickstarter with early bird pricing starting at $19.95.

For more information, and to pre-order Luuup Litter Box visit:

About The Luuup Litter Box

What's old is new again. After becoming a must have item for cat owners in the 1990's, selling more than 2 million units, unfortunately like many TV infomercial products in the 90's, it disappeared. Long-time television personality Dini Petty, now working with her son Nick, have teamed up to bring back the best cat litter box ever made. It's been redesigned using the insights of consumer feedback from the original version. It's allowed them to create a new and even better litter box. The Luuup Litter Box is a durable product of the highest quality, that looks as good as it as functional, while still being affordable. This will be the last litter box you'll ever have to buy. The Luuup Litter Box. The Litter Box reinvented.

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Scott Ledingham
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