The Applied Futurist's Toolkit: Now Available for Marketing and Management Consultants

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Management consultants and marketers are today invited to become Applied Futurists, with the release of a new suite of tools from Book of the Future.

Management consultants and marketers are today invited to become Applied Futurists, with the release of a new suite of tools from Book of the Future.

Applied Futurism is a response to the accelerating pace of change in business that has seen many established leaders displaced by new, more agile entrants. Applied Futurism equips organisations and their leaders with a new, future-ready approach to business planning and operations.

The Applied Futurist's Toolkit includes three tools:

  • Intersections: a foresight tool that helps consultants to show their clients the future in a fast, efficient way. Intersections connects macro trends to the pressure points specific to individual companies and markets, highlighting the most important issues to address right now.
  • Arcs: a narrative planning tool, helping organisations to lay out a response to change trends in story form that is clear to staff and shareholders, customers and partners.
  • Stratification: a framework for agile organisations that embeds flexibility, responsiveness and high performance into the structure of a business. Stratified organisations are more connected to external change trends and better able to respond, delivering sustainable success.

Subscribing to The Applied Futurist's Toolkit gives marketers and management consultants access to these proven processes plus multiple Template Packs. Each Template Pack guides the user through applying the tools in a different way: running interactive workshops, developing content marketing assets, or producing strategic plans.

The Toolkit is backed with direct support and rich resources such as slide decks, graphics and blog posts to help consultants communicate new ideas to clients.

Access is available as a monthly rolling licence at £125/month. Users can sign up online at

The Applied Futurist's Toolkit has been developed by Book of the Future founder Tom Cheesewright, over three years and hundreds of engagements with companies and individuals. Book of the Future clients include BUNZL, the Institute of Chartered Accountants (ICAEW), LG, Nikon, University of Manchester and Enfield Borough Council.

"With these tools, management consultants and marketers can equip themselves to truly future-proof their clients, giving them greater foresight, and increasing their capacity to respond fast," said Cheesewright.

One of the UK's best-known futurists, Tom Cheesewright is a frequent face and voice on TV and radio and in-demand keynote speaker. In the last twelve months he has addressed conferences in London, New York and Amsterdam on the future of travel, telecoms and money. His TV and radio credits include Channel 4's 'Sunday Brunch', 'Home Hero', and 'In The Future', Channel 5's 'Saturday Show', Sky News, BBC Breakfast, World Business, 5live and Radio 4's You and Yours.

About Book of the Future
Book of the Future provides Applied Futurism tools for management consultants and marketers. Through proven processes and simple-to-follow templates, consultants can help their clients to see the future more clearly, share their vision and respond with agility. For more information see

For more information contact Book of the Future on 0161 850 0460 or at hello(at)bookofthefuture(dot)co(dot)uk

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Tom Cheesewright
since: 02/2009
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