Mobile In-Mall App StepsAway Offers Top 2016 Mobile Marketing Strategies at NRF Retail’s BIG Show

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Brick-and-Mortar Retailers Must Evolve Brick-and-Mortar Marketing Approaches, Says CEO Allan Haims

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Going beyond traditional in-store promotional signage, text messages and email campaigns is necessary to fully engage with consumers on a hyperlocal level when they are in the midst of shopping in real-time - StepsAway CEO Allan Haims

As retailers begin to execute their 2016 marketing plans, in-mall mobile retail solution provider StepsAway today offered key mobile trends on maximizing brick-and-mortar strategies to gain competitive advantage in acquiring, retaining and influencing shoppers. Speaking today at the National Retail Federation (NRF) Retail’s BIG Show Expo, CEO Allan Haims advises retailers to evolve their traditional in-store marketing approaches to reap untapped mobile engagement opportunities and augment omnichannel-driven revenues.

“Mobile is a game-changer in the brick-and-mortar shopping experience, but it must be executed in a tailored, personalized way that gives consumers an extra incentive for making a purchase onsite,” said Allan Haims, CEO of StepsAway. “Going beyond traditional in-store promotional signage, text messages and email campaigns is necessary to fully engage with consumers on a hyperlocal level when they are in the midst of shopping in real-time.”

Noting mobile’s success in driving transactions during the recent Black Friday and holiday shopping season, Haims applauded brands’ that utilize digital mobile apps to bolster in-store sales. Many retailers have yielded more on-the-spot transactions by alerting brick-and-mortar shoppers to extra motivation for in-store purchases, both on store signage and via mobile promotions.

Haims added, “More and more national retailers are effectively leveraging complementary technologies such as Wi-Fi to create, modify and share offers via mobile, which gives them an edge in dynamically connecting with consumers who are looking to make a purchase immediately.”

StepsAway’s web-based mobile app, SAConnect, offers shoppers smartphone access to hyperlocal in-store deals accessible via 40+ participating malls’ guest Wi-Fi networks. The web-based mobile app requires no download and is compatible on any Wi-Fi enabled device including all Apple, Android and Windows mobile devices.

Through its patent-pending cloud-based technology platform, SAConnect™, national retailers can create and deliver promotions across multiple mall properties and mall owners, from their corporate headquarters on a single platform. Retailers can generate time-sensitive ‘flash sales’ that are valid for a short duration or offer chain-wide promotions that don’t expire. Retailers’ corporate headquarters can micro-target specific mall properties and react to developing business trends or inventory challenges. Marketing and merchandising executives also can test different pricing scenarios to maximize profitability.

About StepsAway
StepsAway is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway – SAMobile™ – via a web-based mobile app upon signing onto a mall’s Wi-Fi network and then peruse deals offered on premises. StepsAway’s cloud-based proprietary technology platform, SAConnect™, allows nationally based retailers to create and deliver promotions across multiple mall owners/locations. Officially debuted in August 2014, StepsAway is a privately held company with offices in Los Angeles and Los Gatos, California. For more information, visit http://www.stepsaway.com.

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Eve Sheridan
Young & Associates
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