Mirum Bolsters New York Leadership

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Agency Adds Georgina Forster As Managing Director For New York Office

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I’m excited to have someone with Georgina’s depth and breadth of experience; she is the kind of leader who will foster the building of innovative and collaborative culture, while also driving growth.

Mirum, a global digital agency, today announced the appointment of Georgina Forster as the Managing Director of Mirum New York. As Managing Director, Forster will be tasked with driving business development and building the office’s operational infrastructure. She will report to Dan Khabie, Mirum’s Global and North America CEO.

Khabie said of the appointment, “As I look to New York to be one of our most crucial growth drivers in North America, part of that strategy is adding to our team of brilliant leadership. I’m excited to have someone with Georgina’s depth and breadth of experience; she is the kind of leader who will foster the building of innovative and collaborative culture, while also driving growth.”

Forster joins Mirum from AKQA, where she most recently held the role of Director of Client Services. With more than 15 years of experience as a business leader, her capabilities cover a broad spectrum of digital and brand strategy. In her five years at the agency, she helped double the size of their New York Office, while also helping bring in clients like Bank of Montreal, American Express, Starbucks, and Maserati.

Forster joined AKQA in 2011 as Group Account Director before becoming Director of Client Services in 2013, after having successfully helped launch the New York operation for Profero in 2008.

“I am extremely honored to have been given this exciting opportunity to join Mirum at such an early stage in its evolution,” said Forster. “My passion has always been to create amazing work for clients, so I’m looking forward to building a great team here in New York to do that.”

Forster will work closely with John Baker, Mirum’s Chief Marketing Officer; Frederic Bonn, Mirum North America’s Chief Creative Officer; as well as the new business, management and creative leadership at J. Walter Thompson New York, with which Mirum shares clients like Estée Lauder, Getty, Johnson & Johnson, and Rolex.

ABOUT MIRUM
Mirum is a global digital agency that helps businesses facing major market disruption confidently pivot in new directions and take advantage of new opportunities. Created with a pioneering spirit, Mirum brings together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations. Mirum is a global network operating in 20 countries, with 40 offices and more than 2,200 professionals, and is a part of the J. Walter Thompson Company and WPP family. For more information, visit mirumagency.com.

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Jocelyn Weiss Malas
J. Walter Thompson Company
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