Idea Rebel Brings a New Aroma to Keurig Canada’s Digital Marketing Efforts

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Idea Rebel is Selected by Keurig Canada to support its web, e-commerce and digital marketing campaigns

"Idea Rebel’s experience with crafting successful strategies for world class brands and their demonstrated passion for our business makes them an ideal partner for Keurig Canada,” states Joseph Souaid, Director of Procurement.

Idea Rebel, a leading Canadian digital agency, today announced that it has been selected by Keurig Canada, the nationwide personal beverage system and specialty coffee company, to support its web and e-commerce efforts, as well as to develop their digitally-driven campaigns and concepts, across Canada.

“Our principal objective in this review was to identify an agency that would enable the transformation of Keurig Canada’s digital strategy. Idea Rebel’s experience with crafting successful strategies for world class brands and their demonstrated passion for our business makes them an ideal partner for Keurig Canada,” states Joseph Souaid, Director of Procurement.

Idea Rebel’s role with Keurig builds on the agency’s extensive consumer product expertise with clients such as 7-Eleven, Westjet, Quicksilver and Sportsnet.

“We’re thrilled that Keurig chose Idea Rebel to help continue their success in the specialty coffee market,” comments Jamie Garratt, Founder, Idea Rebel. “We believe our unique brand and dynamic approach to digital marketing is the ultimate fit with Keurig’s vision. This new partnership is a milestone for Idea Rebel. The structure of this relationship is a testament to how we have evolved the traditional agency practice through the years. We have a unique model that takes a digital first approach to marketing and brands are enthusiastically embracing it. We can’t wait to start delivering on our promise to Keurig.”

This latest account win strengthens Idea Rebel’s foothold into Eastern Canada. The engagement commences in January 2016 under a 2-year-term. This will allow Idea Rebel to tie in with recent initiatives and product launches, such as Keurig Kold, in driving the brand forward. The agency will also be working with Keurig’s sub-brands, including Van Houtte and Timothy’s World Coffee.

Ends

About Idea Rebel:
A strategic digital agency crafting inventive experience for brands. Headquartered in Vancouver, with offices in Toronto, and Santa Monica, they are dedicated to creating Award-Winning Experiences and Brands driven by Technology and Design. For more information visit http://www.idearebel.com.

About Keurig Canada Inc.:
Keurig Canada Inc. (Keurig Canada) is the Canadian business unit of Keurig Green Mountain, Inc. (Keurig). The company is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. We are a personal beverage system company revolutionizing the beverage experience by offering a wide range of premium coffees in a variety of formats, as well as Keurig® Single Cup Brewers and many Keurig® brewed coffees, teas, hot cocoa and other beverages. With our Canadian markets flagship brands such as Keurig®, Van Houtte®, Timothy’s World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully’s® and Café Escapes®, our Keurig® hot and Keurig KOLD™ beverage systems, we deliver great taste, convenience, and choice at the push of a button.

As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world.

The company's Canadian principle office, management team, and coffee roasting and beverage packaging plants are located in Montréal, Québec. Also located in Québec are Keurig Canada’s subsidiaries, VKI Technologies Inc., and Van Houtte Coffee Services Inc. who together offer innovative beverage service options to away from home customers from branches in 30 cities across Canada. For more information on the company, visit corp.keurig.ca. To purchase Keurig products: Keurig.ca.

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Asa Zanatta
idea rebel
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