MyWebGrocer Integrates Sitecore Technology into Digital Experience Platform for Cutting-Edge Web Content Management

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Partnership leverages best in class content management tools to deliver next generation experiences for online grocery shoppers

MyWebGrocer, the leading provider of e-commerce and digital marketing solutions to the grocery and consumer packaged goods (CPG) industries, has partnered with Sitecore, the global leader in web and digital experience management, to provide fast, efficient and increasingly personalized experiences for grocery brands seeking to deepen their engagement with online grocery shoppers.

MyWebGrocer works with more than 100 grocery chains to attract, engage, transact and retain grocery shoppers. By integrating Sitecore into MyWebGrocer’s Digital Experience Platform, MyWebGrocer is able to marry its own best-in-class commerce, order management, data intelligence and personalization solutions with Sitecore, allowing global, multi-lingual and multi-channel content delivery at enterprise scale.

“Online grocery is undergoing a dramatic transformation, and we’ve taken the lead in helping grocers evolve their business models to accommodate the changing path to purchase,” said Eric Healy, MyWebGrocer President. “Our partnership with Sitecore provides MyWebGrocer customers with an award-winning and user-friendly web content management system capable of delivering truly customized content to grocery shoppers at every touch point.”

Sitecore runs on a single code base and was built from the ground up. Its technology will be integrated directly into the MyWebGrocer platform.

“This partnership will complement our unmatched grocery functionality, universal product library and integrated order management system, allowing for single, multi and wave picking,” said Joseph Lee, global SVP of commerce and marketing at MyWebGrocer.

“MyWebGrocer is a leader in grocery eCommerce. Its reach will help Sitecore serve a wider range of customers,” said Darren Guarnaccia, EVP Customer Experience, Sitecore. “We’re looking forward to enabling MyWebGrocer’s customers with the power of the entire Sitecore platform, which has been named a Leader in Gartner’s Magic Quadrant for Web Content Management six years in a row*.”

To learn more about MyWebGrocer and its Digital Experience Platform, visit

About MyWebGrocer
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.

Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit, and connect with us on LinkedIn and Twitter.

  • Gartner, Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, 29 July 2015

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Sitecore and Experience Platform are registered trademarks or trademarks of Sitecore Corporation A/S and/or its subsidiaries in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. Sitecore reserves the right to alter product and services offerings, and specifications and pricing at any time without notice.

© 2016 Sitecore Corporation A/S. All rights reserved.

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Maggie Nichols