EnterWorks to Host Big Ideas Session on Driving the Content Value Chain at NRF 2016

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Retailers will learn from a panel of e-commerce experts how to turn customer preferences into content that boosts sales

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EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, will host a Big Ideas session on driving the Content Value Chain at Retail’s BIG Show. The session will take place from 2:30-3:30 on Tuesday, January 19 at the Level 1 expo hall in Big Ideas Room 1.

David Meany, VP of e-commerce at Orgill, and Ken Bonning, Partner at Orion Advisors Group and the former senior EVP at Kohls, in a panel hosted by Rick Chavie, CEO of EnterWorks, will discuss how retailers can distill customer preferences into insights that merchants and marketers can convert into timely content. Drawing on their deep retail experiences, those who attend the session will hear the lessons from retail front lines on mastering the shift from physical to digital commerce throughout the content lifecycle.

“A customer-centered, demand oriented content value chain is key to driving omnichannel sales and helps retailers identify and shape future purchasing trends,” said Chavie. “A single view of content from manufacturer to retailer to customer can change the way retailers analyze consumer buying habits and use those findings to refine their content strategies.”

Featured in Gartner’s recent Critical Capabilities for Master Data Management of Product Data Solutions report, EnterWorks works with some of the world’s largest corporations on multichannel publishing, enterprise workflow, product information management (PIM), and master data management (MDM). The Enable platform supports the content value chain from supplier to end customer, enabling merchants, category managers, marketers and sales executives to develop differentiated experiences for their customers.

“The prevalence of new channels has made collaboration throughout the demand chain more difficult,” continued Chavie. “Our team is eager to meet with retailers attending NRF and explore how we can help them master the complexity of their content challenges in the coming year.”

NRF's Annual Convention & Expo, held January 17-20 in New York, gathers senior executives from leading retail brands, regional retail managers and single-store operators for networking and collaboration.

To learn more about EnterWorks, stop by booth #4056 at the show or visit http://www.enterworks.com/product/.

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.

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Maggie Nichols