Sacramento Agency Reforms Trade Show Culture with “PR.0”

Share Article

Merlot Marketing blends digital and traditional communication techniques for national clients at international home products and design show

Merlot’s innovative approach is all-encompassing. Our team coordinates editorial appointments, engages with media and designers through targeted social media channels, collaborates in event planning and is on-site to help our clients succeed.

Debi Hammond and the Sacramento-based team at Merlot Marketing pack their bags and head to Las Vegas this week, but they won’t be found gambling away precious time and resources. With backup phone chargers and media guides in hand, the team will head to the Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS) during Design and Construction Week 2016. The team will drive media interactions and coordinate with builders and designers during the largest event in the world for home design and building products. The shows run January 19-21 and feature five of the agency’s national clients: Dacor, Eldorado Stone, NanaWall, True and Walker Zanger.

TWEET THIS: Sacramento’s @MerlotMarketing blends digital and classic communication strategies to lead trade show PR:

Started in 2001 by Founder and CEO Debi Hammond, the award-winning, full service marketing agency has represented clients in the home design and building products industry for more than 15 years and is notable for being a leader in the category, particularly when it comes to innovations in the public relations sphere. Merlot Marketing’s signature PR.0™ process combines digital strategies in social media with proven PR practices to provide results for its national clients.

“Some companies focus on the digital space,” said Hammond. “We see others focus solely on traditional PR practices. Merlot Marketing’s distinctive PR.0 process merges both strategies together for a streamlined approach that keeps brand messaging consistent, centralizes communications and utilizes multiple platforms and touch points to garner incredible coverage for our clients.”

Hammond attributes the continued success of the agency and its clients to this combination of PR and social strategy. “We know that staying dialed into the digital space is imperative in creating and seizing opportunities for our clients,” she said. “We have a dedicated team that identifies digital opportunities that we then leverage with face-to-face, personal interactions that build, strengthen and nurture relationships. That’s why we’re there on the trade show floor, providing our clients with all the support we can to make them stand out at the show.”

The agency’s PR.0 process won’t end when the doors close after this year’s shows. Long-term success requires continuous nurturing of relationships with clients, the media and other industry partners. Hammond said, “Merlot’s innovative approach is all-encompassing. Our team coordinates editorial appointments, engages with media and designers through targeted social media channels, collaborates in event planning and is on-site to help our clients succeed.”

# # #

Media Notes
Related Links:

About Merlot Marketing
Founded in 2001, Merlot Marketing is an award-winning, national agency helping companies rediscover their brand position through its exclusive REDiscover™ process. Headquartered in Northern California, Merlot Marketing specializes in marketing strategy, public relations, social media, advertising and digital communications. Think RED. Think Passion. Discover Merlot at or call 916-285-9835.

About International Builders’ Show (IBS)
The NAHB International Builders' Show® is the largest annual construction show in the world attracting 50,000 visitors from more than 100 countries. IBS brings together the industry’s most important global manufacturers and suppliers and showcases the latest products, materials and technologies involved in all types of buildings—including wood, concrete, stone and brick.

About the Kitchen & Bath Industry Show (KBIS)
KBIS, in conjunction with the National Kitchen and Bath Association (NKBA) is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. This event is the voice of the kitchen and bath industry and has been for 50 years. KBIS 2016 will host 500+ leading brands in the kitchen and bath industry, including 40 new companies, spanning across two halls. No other event offers an interactive look at the top brands, the ability to compare products side-by-side and get answers straight from the manufacturer.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brenda Forman
Visit website