Pley Acquires Sparkbox Toys To Expand Its Toy Offering

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Pley becomes the leading toy rental service for all ages

Pley will now be able to address the needs of families with newborns and toddlers, and allow them to benefit from reduced clutter and reduced toy expenditure while conserving the environment.

Toy rental company Pley announces today that it has acquired Sparkbox Toys, a toy rental subscription service that provides educational toys for children aged 0 to 4 years old. Through this acquisition, Pley, which has previously focused on the 4+ age group, can expand its portfolio of toys to cater for families with preschool-aged children.

The success of Pley’s toy rental service stems from the recognition that kids have ever changing tastes and interests, the toy that enthralled them last week is no longer of interest today. This is especially true for young children whose cognitive skill levels change in a matter of weeks. Many parents are looking to rent toys as a way to provide their children with a broad choice of sensory stimulation without the expense of buying a new toy every few weeks.

Ranan Lachman, founder and CEO of Pley says: “We constantly receive requests from our existing customers to serve their younger children, therefore, we decided to expand our service for pre-school toys. Sparkbox Toys has done a fantastic job at curating toys and servicing this market. With this acquisition we can offer the right mix of toys that will maximize children's cognitive, physical and social development through play. Pley will now be able to address the needs of families with newborns and toddlers, and allow them to benefit from reduced clutter and reduced toy expenditure while conserving the environment.”

Maxwell Gover, CEO of Sparkbox Toys adds: “We’re excited to join the Pley team and create the clear leader in the toy rental market. The combined company will have a full suite of options for kids of all ages and is well-positioned to revolutionize the toy industry.”

Renting toys and constantly having access to the coolest toy for a low monthly price is the smart choice for families. Pley offers unlimited toy rental for a low monthly cost of $19.99 and children can select from 450 different toys and have unlimited exchanges per month. With the addition of the Sparkbox offering, Pley will soon add a large variety of preschool toys. Toys are cleaned and sanitized and delivered straight to members’ door with free shipping.

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About Pley

Pley is the leading toy rental company, helping parents save money, reduce clutter and conserve the environment, while raising brighter kids. With unlimited exchanges for a monthly fee, members can choose from over 450 toys and never be bored of their toys again. Once they finish playing, they simply swap out their toy for another one and enjoy unlimited fun.

To find out more about Pley, go to http://www.pley.com or contact 1 (888) 812-8749.

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Isabelle Steiner
Pley Inc
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