“Our experience has shown that as companies rush to embrace this kind of technology, their tools — and as a result, the marketing and sales outcomes — will only be good as the processes they have in place."
Colorado Springs, Colo. (PRWEB) January 19, 2016
Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced new marketing automation consulting and management services to help clients better enhance, measure and automate their sales and marketing efforts. Sales and marketing automation is a key element of building an effective Lead-to-Revenue (L2R) machine, which aligns all marketing and sales activities for maximum revenue impact.
FMP adds marketing automation to its full range of services, which include creating and executing L2R frameworks, B2B marketing strategy, demand generation, brand- and awareness-building, and content marketing. The company’s new offering will help clients:
- Evaluate and select marketing automation, website and CRM tools
- Implement and integrate solutions
- Configure new technology for maximum effectiveness
- Define and execute efficient processes
- Operate solutions as necessary until client self-sufficiency is achieved
- Learn and follow best technology practices
“Our experience has shown that as companies rush to embrace this kind of technology, their tools — and as a result, the marketing and sales outcomes — will only be good as the processes they have in place,” said Christopher Ryan, FMP’s CEO and founder. “We help clients approach marketing automation from a whole-strategy perspective so that the tools they select and implement provide the right connecting point between leads and the revenue they need.”
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.