Freestyle Solutions Appoints Industry Veteran Scott Todaro to CMO & EVP Sales

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Leading order management provider expands executive leadership team to enhance positioning in the eCommerce market

Freestyle Solutions, the leading provider of essential order and inventory management solutions to growing mid-market retailers and etailers, today announced that Scott Todaro has joined the company as chief marketing officer & executive vice president of sales.

Todaro bring 23 years of marketing and sales expertise, and 15 years of ecommerce experience to Freestyle Solutions. Prior to joining Freestyle Solutions, Todaro served as the senior vice president of sales and marketing at Omnichannel Commerce systems integrator KnowledgePath. He was instrumental in the expansion of KnowledgePath’s order management system built for mid-sized and large enterprises. Previously, Todaro ran sales and marketing at Aisle Buyer, a mobile commerce platform provider, from a pre-revenue start-up to their acquisition by Intuit. Prior to Aisle Buyer, he was the senior director of product strategy at Demandware – a leading SaaS-based eCommerce platform provider and market leader. Todaro also serves as an Adjunct Professor at the University of Massachusetts where he teaches marketing to MBA students.

“Scott is an accomplished and successful executive in the eCommerce space and his knowledge and experience will be applied to enhance our solutions,” said Fred Lizza, chief executive officer. “Scott will help us develop and deliver better products and services that enable mid-sized retailers and consumer brands to grow their business.”

“My goal is to help mid-market retailers and consumer brands grow their online businesses,” said Todaro. “Our sales, marketing and business development teams will be unified around all strategic and tactical initiatives to ensure businesses can effectively evaluate and implement Freestyle’s SaaS-based order management system to achieve maximum revenue gains and cost savings.”

About Freestyle Solutions
Freestyle Solutions, formerly Dydacomp, is changing the way that the industry thinks about order and inventory management. Freestyle Solutions is dedicated to providing growing multichannel retailers, etailers, catalogers, fulfillment and distribution firms with best-in-class inventory, order, and customer management software solutions that help them increase sales and grow their business.

Freestyle Solutions’ products, including the new cloud-based Freestyle Commerce, integrate easily with eCommerce platforms to drive efficiency, productivity, insight and growth. Freestyle Solutions’ proven on premise & cloud-based solutions enable retail and fulfillment businesses to grow faster by expanding their eCommerce presence and automating back office operations to manage critical aspects of their business including: multichannel order management, inventory visibility and control across multiple channels, drop ship management, reliable order fulfillment, and customer management.

Over 2,000 multichannel merchants rely on Freestyle Solutions to automate their back office operations and drive business growth. Freestyle's clients engage over a million shoppers daily, generating nearly 10 million in gross merchandise sales every day. For more information, visit and follow us on Twitter @freestyleOMS.

Press Contact:
Laura Hills
Vice President, Marketing
Freestyle Solutions

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Laura Hills
Freestyle Solutions
+1 (800) 858-3666 Ext: 231
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