iti Direct Mail Launches Direct Mail Marketing Services for Mortgage Industry

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On the heels of this week’s news that mortgage applications have spiked, an industry leader in direct mail and printing, iti Direct Mail, will now use its expertise to help those in the mortgage industry get to the next level of success with its marketing campaigns.

Applications for U.S. loans to refinance and buy homes booked their biggest weekly rise in three months as mortgage rates fell from their highest in over five months, data released from the Mortgage Bankers Association showed this week, and thanks to the direct mail services being offered by iti Direct Mail, those marketing to the mortgage industry have a sure way to land their next client.

“This will totally revolutionize the way those in the mortgage industry go about ensuring that their marketing campaigns are successful,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized envelopes that do not look like junk mail.

The decision to offer its direct mail services to the mortgage industry could prove to have perfect timing for iti Direct Mail as the Mortgage Bankers Association, this week, said its gauge on overall mortgage application activities rose 21.3 percent to 398.5 in the week ending Jan. 8, on a seasonally adjusted basis, from a week earlier. This was the largest increase since a 25.5 percent gain in early October, according to MBA data.

Barseghian explained that direct mail often goes by another less attractive name: Junk Mail.

“People have so much of it that they strive to avoid it at all costs; there is even a Do Not Mail list,” Barseghian pointed out, before adding, “As a result marketing has had to change its ways in order to help businesses get the business they desire.”

Barseghian stressed that whether a customers’ campaign is for mortgage or insurance direct mail marketing, we can assist them every step of the way.

“The lists compiled for specific purposes help you create the target audience for your mortgage direct mail marketing campaign,” Barseghian said. “The representative you meet at the start of your journey with us is the same one who will work with you throughout the entire campaign and then on subsequent campaigns so you can develop a long-term relationship with iti Direct Mail.”

At iti Direct Mail, Barseghian noted, the company has worked since 1999 to create direct mail marketing pieces that recipients will actually want to open and review.

“We have studied the way people perceive business mail and we know what readers want to see,” Barseghian said. “Our job is to help you find the target audience who will be open to learning more about what you have to offer them. We create marketing lists that work for you by focusing on the best possible target audience.”

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About iti Direct Mail

iti Direct Mail is a dedicated and professional marketing company working to meet the needs of our client's specific printing requirements. We are not your average print shop.

We specialize in postcard printing and mailing custom tailored letters for our clients. We save you time, labor and money with your in-house printing needs.

We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.

Contact Details:

iti Direct Mail
115 West California Blvd
Ste 286
Pasadena, CA 91105
Phone: 866-558-6365
Fax: 866-558-6365

Source: iti Direct Mail


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Alan Barseghian
since: 09/2013
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Iti Direct Mail
since: 01/2016
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