Southern Vacation Rentals Marks Banner 20th Year Serving the Gulf Coast

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Southern celebrated 20 years of excellence in 2015, had award winning year.

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Southern Vacation Rentals - a member of the locally owned and operated Southern family of companies and leading provider of Gulf Coast vacation rental management services – enters 2016 after a year of incredible business growth and achievements. In 2015, Southern Vacation Rentals rebranded divisions in the west, celebrated twenty years of excellence and continued to grow their number of available rentals, culminating in a prestigious award from the Florida Vacation Rental Management Association.

“2015 was a monumental year for us,” said Southern Rentals and Real Estate Owner Mike Shoults. “We rebranded, reorganized and revamped our efforts to carry out our mission and have seen a vast improvement across all divisions of our company. We hope to carry this momentum forward into 2016.”    Southern kicked off 2015 with a rebrand of their real estate, residential leasing and vacation rental operations in Gulf Shores, Orange Beach, Perdido Key, Pensacola and Pensacola Beach. Formerly known as Pointe South Vacation Rentals, Pointe South Residential Leasing and Pointe South Real Estate, these companies now operate as Southern Vacation Rentals, Southern Residential Leasing and Southern Real Estate Sales, respectively.    

In conjunction with the rebrand, Southern Vacation Rentals marked 2015 with a 20th anniversary which was celebrated with a variety of promotions throughout the year. This included everything from special sales on vacation homes and condos rentals in Destin, Perdido Key, Orange Beach and other areas along the Gulf Coast to social media giveaways such as the 20 Days of Giveaways contest.

Twenty years of excellence in the industry is highlighted by Southern’s incredible property growth and overall company reach. The addition of an onsite office at Surf Dweller marks Southern’s eleventh office location, and third on Okaloosa Island. Adding to that expansion, Southern grew in overall properties managed, most notably with the addition of several luxury vacation home rentals in Gulf Shores and Scenic 30A.

In November, Southern’s year peaked when they were presented the Best Property Management Company award by the Florida Vacation Rental Management Association during their annual conference. Dedication to providing the best service possible to owners and guests allowed Southern to distinguish themselves from the competition and best nearly 100 FVRMA members from around the state in order to receive this award.

Southern Rentals and Real Estate is a premier provider of vacation rental, residential leasing, real estate and property management services in Northwest Florida and Coastal Alabama. Established in 1995, the company is owned and operated by two sets of brothers, Brad and Mike Shoults and Kevin and Kerry Veach, and Susan Carleton. Together, the Southern family of companies, which includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, Southern Real Estate and RE/MAX Southern, represent nearly 1,000 vacation rentals, approximately 1,100 long term rentals, 40 associations and countless real estate opportunities along the Gulf Coast. For more information, visit

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Audrey Brown
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