A 2016 Corporate Alliance Trend Report Signals the Launch of the Industry’s First E-Learning and Certification Program

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Catalist unveils six new trends and proprietary TrendApp to emphasize the value of consistent training for nonprofit corporate alliance professionals

2015 was the coming of age for big concepts and tactical game changers within the corporate-nonprofit relationship. From influencers to content marketing, “people” is the unifying theme in Catalist’s 2016 Good Trends Rising Report – the way they perceive, interact, respond to and influence a corporation’s support of a cause.

The report examines six trends destined to shape the industry’s approach to such partnerships from within their organization outward. Visual trend timelines illustrate how each trend has manifested itself in the marketplace over the past few years, while Trend Beacons serve as points of inspiration that showcase leaders in the field.

“80% of consumers think a company should incorporate a culture of social responsibility into its business model (aside from just giving back to the community), according to the 2016 Social Champions Report…We’ve now reached a point where convincing a company to support causes is no longer needed. Nonprofits now have to shift their ‘pitch’ to how their cause is differentiating, more impactful and can provide greater value across various touch points for the corporation,” states the 2016 Good Trends Rising Report in reference to the new ‘CSR Fabric’ woven throughout any corporation today.

Other trends highlighted include:

1.    Content Is King – the new golden ticket for nonprofit to entice corporate partners
2.    Social Staple – once a tactic is now common place to activate constituents around campaigns
3.    Influencer Impact – Finding and activating your loudest and most connected ambassadors
4.    B-Corp Pressure – Are B-Corps poaching donor interest from nonprofit organizations
5.    People Analytics – The next big thing to propel your corporate alliance fundraising is your people

The last trend is one that Catalist’s three-step assessment, training and certification platform is fueled by. As the newest venture by Caliber, LLC, Catalist is establishing an industry standard and revolutionizing the way nonprofit organizations invest in their corporate alliance teams to propel fundraising.

“We believe that the path to igniting fundraising is in hiring and training the best team you can,” says Brittany Hill, Chief Innovation Officer at Catalist. “With the introduction of Catalist, we hope to underscore the importance of investing in people and provide actionable tools to generate a significant return on that investment – in the form of increased fundraising.”

Through a scientific and methodical approach, the Catalist platform consists of three main steps:

1.    Assess – A proprietary personality assessment to identify which of the five corporate alliance professional personalities you are
2.    Learn – A customized learning path delivered through e-learning to foster your strengths and supplement areas of growth
3.    Get Certified – The industry’s first and only certification - Certified Corporate Partnership Professional

The subscription-based platform also offers ongoing research and trend reports, like Good Trends Rising, as well as access to their Marketplace – a curation of industry tools to help you implement corporate partnership strategies.

Download the complete 2016 Good Trends Rising Report visit http://gocatalist.com/insights/.

About Catalist

Establishing a new industry standard, Catalist is a three-step assessment, training and certification system for nonprofit corporate alliance professionals. Catalist is a Caliber, LLC company.

About Caliber, LLC

Founded by Maureen Carlson and Brittany Hill, Caliber is a start-up incubator, with a collective of brands that build connections between people, communities and industries around the globe. Each with its own unique audience, Caliber brands educate, unite and activate individuals through connectivity platforms.


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Melissa Seagate
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since: 12/2015
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