Delray Beach, FL (PRWEB) January 21, 2016
Brandon Hall Group, the leading independent Human Capital Management research and analyst firm, today announced release of results of four new research studies on DataNow™, the firm’s online research tool featuring proprietary and primary research data.
The new studies – all completed in late December – are the 2016 HCM Outlook Survey, the 2016 Wage and Labor Law Compliance Study, the 2016 State of Talent Management Study, and the 2016 Mobile Learning Study. Subscribers to DataNow™ get full access to this data, which includes filters for industry segments, company size and revenue. Brandon Hall Group is the only analyst firm that provides access to its actual primary and proprietary data.
“These studies represent the first data for the new year, with all of the studies having concluded in late December,” said Brandon Hall Group CEO Mike Cooke, “These studies symbolize the breadth of our HCM research – data for workforce management, talent management, learning, and for the entire HCM spectrum from our outlook study, which shows the top focuses for business and HCM leaders in 2016.”
2016 HCM Outlook Survey
The survey asked business and HCM leaders their top priorities for the new year in Learning & Development, Talent Management, Leadership Development, Talent Acquisition, and Workforce Management. The priorities can shift pretty wildly, depending on the size of company.
- The largest employers are looking to improve the customer experience, gain market share, and drive innovation. Owning a significant share of the market is more important to large organizations than any other group.
- Mid-size organizations are most interested in improving the customer experience, followed by driving innovation and gaining market share. Companies of this size are more likely than either other group to focus on innovation and creating the right culture.
- Small organizations are heavily invested in a few key areas: developing new products/services, gaining market share, and improving the customer experience. Smaller organizations are more likely than the other groups to focus on improving sales effectiveness and improving brand recognition.
The 2016 HCM Outlook Survey was conducted in December 2015 and received responses from organizations in 27 industries and 22 countries.
2016 Wage and Labor Law Compliance Study
This study includes data from more than 20 countries and 40 different industries collected in November and December. The purpose of the study was to examine modern wage and labor law compliance practices to learn the current state of the industry and the best practices in the rapidly changing legal landscape.
In terms of present concern and readiness, organizations were concerned about their readiness level, not surprising considering their frequency of review.
- 55% said they were somewhat concerned, and another 15% indicated they were very concerned ("we get surprised by changes and it can be difficult for us to manage and track our compliance.")
- 14% of organizations said "we are sometimes caught unaware when there are regulatory or compliance changes, but respond as quickly as possible when they occur."
- 42% of respondents review government, union or other regulations that affect how they pay their employees once a year or less.
2016 Mobile Learning Study
This study revealed that after a lot of initial buzz and activity, the use of mobile learning has yet to become as ubiquitous as one might expect. In 2014, 73% of companies said they were at least experimenting with mobile delivery. In this survey, that number has edged only slightly higher to 75%. The level of sophistication of mobile learning has also remained stagnant, with the majority of activity taking the form of mobile web browsers. And while 83% of companies say their use of mobile learning will increase over the next 12 months, 87% said the same thing two years ago.
Highlights from the data include:
- 63% of organizations develop either all or most of their mobile content internally.
- Organizations have gotten the average length of their mobile videos to under 9 minutes, down from 22 minutes in the 2014 study.
- 80% of mobile-accessible content is in HTML5 format.
This online survey, launched in November 2015 and concluded Dec. 20, gathered responses from 30 different countries and more than 30 different industries.
2016 State of Talent Management Study
In the 2016 State of Talent Management Study, people strategy for the first time was named most often as the most critical strategy for achieving business results (30% of respondents). Still, while organizations acknowledge the pivotal role of their talent, more than three quarters of organizations said they have yet to define a talent strategy or their strategy is not at all or largely ineffective.
This data comes from 300 validated responses received by late December 2015. Responses are from 32 countries and 27 industries. About 75% of the responses came from respondents in the US and Canada, 12% from Europe/Middle East/Africa, 10% from Asia Pacific, and 3% from Latin America. In analyzing results, here are the some of the top findings/conclusions from the study:
- A keen understanding of our workforce is essential for making talent decisions. 64% of organizations cited talent analytics as critical to the business yet and just 4% are prepared to use analytics to inform talent decisions and actions.
- Creating a holistic experience must replace the execution of talent management as a series of events. 63% of organizations described their talent management as ineffective and as a series of reactionary disparate events and processes with limited or no connectivity. 4% of organizations described their talent management as a holistic, end-to-end employee experience and their business metrics (revenue, engagement, brand, etc.) substantiated their claims.
DataNow™, available only through Brandon Hall Group membership, includes:
- Access to Brandon Hall Group's proprietary and primary research data.
- Timely, relevant HCM data, filtered by market size, geography and organizational performance.
- Ability to compare and contrast data points from leading HCM practices across high-performing organizations.
- Ability to conduct custom research projects internally.
- Ability to share data -- the right data -- with colleagues, customers, clients and partners.
For additional information about the DataNow™ please contact CEO Mike Cooke:
(561) 306-3576 or mike.cooke@brandonhall.com.
About Brandon Hall Group:
Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management.
With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.
At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.