SYNTASA Gains Momentum in the Behavioral Analytics Market As it Welcomes 2016

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The advanced analytics provider gains federal and commercial customers, releases a product update, and expands internationally

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Relying on years of experience in advanced analytics in commercial and federal government markets, SYNTASA is experiencing unprecedented growth with its innovative behavioral analytics solution. As SYNTASA prepares to release its latest product update in February, it secures two major customers and expands into the European analytics market.

SYNTASA 2.5, scheduled for release in February, includes major enhancements for ingestions and mapping of enterprise data into SYNTASA’s behavioral analytics schema and self-service advanced pathing, sequencing, clustering, and propensity analysis for understanding and predicting customer and user behaviors. The advanced analytics solution focuses on digital visitor behavior providing predictive information of visitors’ intent and offering recommendations to improve outcomes. Using this behavioral data can be a short path to driving productivity for employees and higher conversion rates for eCommerce providers. Combining this digital behavioral data with other enterprise data and advanced configuration capabilities provides actionable, predictive information for increased performance.

The new release and associated features are key in the success SYNTASA is experiencing with customers. In the federal market, a large government agency is deploying and certifying SYNTASA on their network for advanced behavioral analytics of employees focused on recommending information for mission suppport. Within the commercial market, Lenovo has deployed SYNTASA’s advanced behavioral analytics to improve Customer Re-targeting and Ad optimization producing a two-fold benefit of increasing eCommerce sales while reducing advertising expenses. “Syntasa’s behavioral analytics solution integrates well with our existing Hadoop and Spark cluster. With minimal effort we were able to run machine learning algorithms on our raw website data identifying visitors that are likely to purchase,” said Marc Gallman, Lenovo’s Senior Manager of Big Data Architecture. “With our DMP and look-alike models we will leverage predictive segments to retarget our visitors. SYNTASA’s predictive segments are currently forecasted for a 8x ROI over previous rules-based segments.”

SYNTASA is also in the process of expanding into Europe this month. This international expansion is being lead by Diana Hallman, SYNTASA’s Director of Services for EMEA. Hallman has worked for SYNTASA for both commercial and government customers. She has driven projects and teams in both sectors and developed curriculum for Adobe Analytics trainings.

“Even though the innovation is moving to the self-service SaaS business model, the enterprises and brand names do not see SaaS as part of their solution deployment for enterprise data,” said Jay Marwaha, SYNTASA President and CEO. “SYNTASA is addressing the market by providing an enterprise grade subscription based solution giving them the flexibility to keep their enterprise data in their control. This approach has been very successful and the customers are responding to it positively.”

SYNTASA™ provides the next generation of advanced analytics products that process clickstream and other interaction data. SYNTASA’s unique solution works with industry leading digital marketing analytics platforms, leveraging the power of big data and machine learning technologies to deliver behavioral analytics models that allow companies to get more value from their data and gain deeper insight into their site visitors. SYNTASA is headquartered in the Washington, DC metropolitan area and works with some of the largest enterprises in retail, technology, financial services, and U.S. Government industries.

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Leigh Carden
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