Leading Direct Marketer Signals Aggressive Digital Strategy with Addition of Key Senior Executive

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A former client and industry veteran is now leading SeQuel Response’s commitment to enhancing its presence in digital marketing.

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We'll aim to help our clients put the right messages and offers in front of the most valuable prospects at just the right time.

SeQuel Response announced today the addition of a crucial senior executive who now holds the reins on the fast-growing direct marketing company’s ambitious digital strategy.

Turning to one of its initial clients, Twin Cities-based SeQuel Response has hired Chris Hofmann as its Vice President of Digital Services and Senior Marketing Strategist.

“We reached out to Chris and explained our big-picture plans to further bolster our digital capabilities and continue evolving into an integrated multichannel agency,” said Erik Koenig, SeQuel Response’s Chief Marketing Officer. “Now we've got an industry veteran and a student of direct-response marketing whose value is undeniable. Chris has an insatiable desire to learn about trends in direct marketing strategy, and he's a great person to have on your team to stay out in front of things.”

Hofmann’s main focus will be taking the rigorous, data-driven testing methodology that has made SeQuel Response so effective in direct mail, and translating that to digital channels and media, including paid and organic search, programmatic display, paid social, email, optimized SEO content and mobile.

“Consumers are shopping and discovering products and services in a myriad of online channels today,” Hofmann said. “The buyer is in charge. We’ll aim to help our clients put the right messages and offers in front of the most valuable prospects at just the right time.”

Hofmann comes to SeQuel Response from the University of Wisconsin-Extension, where he had been leading marketing and outreach for the university system’s dedicated online education division for more than three years, winning wide industry praise along the way. It was in his earlier position as Director of Marketing Communications with WPS Health Insurance—Wisconsin’s largest not-for-profit health insurer—that Hofmann and the leadership at SeQuel Response got to know and admire one another.

“I met Chris back in 2009 just before we launched our new direct marketing agency,” said Jay Carroll, SeQuel’s Managing Partner. “We thoroughly enjoyed the chance to work with him for the better part of four years. Being able to tap into his strategy, his way of thinking, was something we’ve always valued, and now we have that talented asset in-house.”

The addition of Hofmann in such a vital executive role comes on the heels of SeQuel Response’s consistent year-over-year growth, which has repeatedly earned the company coveted spots on various state and national “fastest-growing” lists. The growth has been so dramatic that SeQuel Response is nearing its much-needed move into a markedly larger Twin Cities headquarters.

Hofmann said he saw in SeQuel Response’s accomplishments “an opportunity to join a great group of people in a fast-growing company, where I knew I could build up the digital side of the business. That was very appealing to me.”

About SeQuel Response:
SeQuel Response is a full-service, performance-based direct marketing firm that combines creative intelligence and efficient execution to help clients achieve new levels of sales and profitability. In 2015, SeQuel Response drew significant attention from the industry. The Minneapolis-St. Paul Business Journal named SeQuel Response to the Top 25 Advertising Agencies in Minnesota for a second consecutive year. SeQuel Response also received a spot on the 2015 Inc. 5000 list of the fastest-growing private companies in the country, a back-to-back honor there as well. SeQuel relies on informed strategies, sophisticated database marketing and a data-driven testing methodology to produce attractive results. For more information, call Managing Partner Jay Carroll at 612-963-9534 or email jay(dot)carroll(at)sequelresponse(dot)com. Visit SeQuel’s website at http://www.sequelresponse.com and check out “SeQuel Inspirations,” a blog written by some of the most inspiring minds in direct marketing.

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Robb Leer