New Consultancy "The Event Whisperers" Brings Deep Knowledge and Practical Guidance for Successful Events

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With more than 30 years of creating and producing events around the world, The Event Whisperers have unmatched expertise in full scope event management

“You guys are just incredible – absolute pros and just great people to work with. We feel very fortunate to have you as our partner.” – Katie Mitic, Director Platform Marketing, Facebook

The Event Whisperers, launched today, is an innovative new company serving as consultants and advisers to both corporate and independent event planning teams worldwide. The concept for this consultancy was born out of years of practice by the partners at OPTS Ideas, a respected national events and communications strategy company.

In the current market, there is an increasing demand for advice – not only on events – but also on conferences, marketing, branding, creative services, company and product launches. While creativity and production are key to any success, the most critical issue is the management process that brings it all together. The Event Whisperers team will not only help with sorting though ideas and concepts, but also will go deeper into examining and shaping the fundamentals of the planning that precedes any event. This process always needs to consider the metrics for success which include: communications and PR and marketing objectives, budget, key business relationships, target audiences, externalities in the marketplace, and competitive realities.

“We have been producing and executing successful events for our clients for the past three decades, said founder, The Event Whisperers, Michael Christman. “The Event Whisperers allows us to expand our team to include additional colleagues and specialists that we believe have the most to offer in terms of strategic advice on a full range of issues. I look forward to sharing our broad experience and the ability to extend what we’ve learned to help others through this often daunting experience.”

ABOUT THE EVENT WHISPERERS
Specifically, The Event Whisperers can advise companies on the entire scope of the event process or simply a piece of it – logistics, budgets, team management, measuring results, pitching new ideas successfully, selecting venues, working collaboratively with other agencies, scaling up, or scaling down – teaching clients and their teams how to execute their event and avoid pitfalls.

The Event Whisperers will work with companies large or small – from non-profits and associations, corporations and start-ups, to advertising, PR and marketing agencies, event planners and producers.

BACKGROUND
Michael Christman and Lisa Holland, the founders of Opts Ideas, conceived The Event Whisperers because of many conversations with clients, colleagues and collaborators. They want to share their passion working with both startups and larger companies, and extend their service offering to a wider audience. One key learning that’s critical to impart is the need for event planning to be considered a tool in hybrid marketing. With so many avenues to publish content and reach audiences, live events are a perfect opportunity to communicate a strong, visual message across channels.

The team consists of experienced pros who have managed and produced a diverse range of events: from early tech product launches in Silicon Valley, to national market entries, lavish international galas, to huge corporate conferences and live events. The team has worked with a wide range of clients –Apple, Microsoft, Facebook, NeXT, Pixar, The Wall Street Journal, MIT, LPL Financial, Washington Mutual (now Chase Bank), Micron Technology and the initial Techonomy Conference, among others.

TESTIMONIALS

“You guys are just incredible – absolute pros and just great people to work with. We feel very fortunate to have you as our partner.”
– Katie Mitic, Director Platform Marketing, Facebook

“We wanted it to be the largest IT pro and developer outreach that the company’s ever done, and we did it! It’s a testament to the work that we’ve done with the Opts team - we were able to reach those really big numbers.”
– Bob Visse, Microsoft Product Manager

ABOUT THE EVENT WHISPERERS
Privately held and founded by the veterans from OPTS Ideas, the entire crew of seasoned professionals bring insights based on broad and deep experience spanning more than three decades. More information at http://theeventwhisperers.com/
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Lisa Holland

Amy Bonetti
Big Mouth PR
415-407-9008
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@EventWhisperers
since: 12/2015
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