Splash Media Travels to Nicaragua with the International Center for Journalists and the U.S. Department of State as Part of the Professional Fellows Program

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Social media agency continues their participation in the international exchange program for journalists and digital media professionals

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Together we are shaping the next generation of digital media entrepreneurs in Latin America.

Splash Media, a two-year partner of the International Center for Journalists (ICFJ) and the U.S. Department of State, is proud to continue its international work through their exchange program “A Digital Path to Entrepreneurship and Innovation for Latin America.”

Kelsey McFarland, senior regional community manager at Splash Media, will spend two weeks in Nicaragua working with local journalists, teaching them best practices and offering insights based on her U.S. work experience in social media and digital marketing. She will meet with local media organizations and start-ups to help develop regional digital communication strategies.

The goal of the exchange program is to promote professional relations between various countries and develop plans for mass communication. The exchange program is organized by ICFJ and funded by the U.S. Department of State through its Professional Fellows Program. The program is working to develop new digital media business models across Latin America, including Brazil, Colombia, Guatemala, Honduras and Nicaragua.

The International Center for Journalists has worked to empower journalists from around the world with cutting-edge technologies and best industry practices for over 30 years. More than 92,000 journalists and media managers from 180 countries have received training and assistance from the ICFJ.

Over the past two years, Splash has been a proud partner of the ICFJ exchange program, first hosting Taha Amiar from Morocco in the spring of 2014, then sending Dennis Wilson, director of production services, to Morocco for the “Unlocking the Economic Potential of Digital Media” program. In 2015, Splash hosted Daniel Perez Suarez from Colombia and Yamil Gonzales from Honduras before sending Rob Howe, director of strategy, to Colombia as part of the first leg of “Digital Path to Entrepreneurship and Innovation for Latin America” program.

“One of ICFJ’s goals is to drive news innovation, and having strong partners such as Splash Media allows us to reach that goal in a powerful way,” said Johanna Carrillo, senior program director for ICFJ. “The skills and information our fellows have learned - on everything from community engagement to social media best practices - have been applied back home, and the journalists have made changes in their media organizations that they never thought possible. Together we are shaping the next generation of digital media entrepreneurs in Latin America.”

The exchange program has been beneficial for both parties, helping spur Splash Media’s international growth and development. Learning about regional and cultural differences is important in understanding how to effectively communicate and market around the world.

“I'm thrilled I have the chance to travel to Nicaragua and learn from various media companies and publications who are shaping the way Latin Americans consume digital media. As digital marketers focused on curiosity, learning and collaboration, we have a unique opportunity to work through ICFJ and alongside leading media outlets to bridge gaps between traditional and digital medias,” McFarland said upon learning of her participation in the program.

During her time in Nicaragua, McFarland will be hosted through Universidad Americana (UAM), the local partner organization for the program, and visit with local newspapers, media outlets and journalists. She will enjoy weekend travels and sightseeing in Granada and San Juan del Sur (Nicaragua) before completing her trip at the U.S. Embassy.

Follow McFarland’s adventure on social media using #SplashTravels or follow Splash Media to keep up with the latest in digital marketing news.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005 and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation) analytics/reporting, paid media and PPC just to name a few. For more information, visit http://www.splashmedia.com.

About ICFJ

The International Center for Journalists (ICFJ) is at the forefront of the news revolution. Its programs empower journalists and engage citizens with new technologies and best practices. ICFJ’s networks of reporters and media entrepreneurs are transforming the field. ICFJ believes that better journalism leads to better lives. For more information, visit http://www.icfj.org.

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John Dankovchik
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