American Seniors Housing Association's Digital Media Launch Introduces New Resources for Successful Aging

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‘Where You Live Matters’ Part of Initiative to Inform and Educate Older Adults and Adult Children

Website part of senior housing consumer education initiative.

“Our members and organization are committed to giving consumers across the country a place to learn more about the senior housing landscape,” said ASHA President David Schless.

What does it mean to age well? Where can older adults and their families find the perspective they need when considering how and where that process should take place? In an effort to empower individuals and their families as they address those and other related questions, the American Seniors Housing Association (ASHA) announces the launch of a new website, ‘Where You Live Matters’, along with a major social media outreach initiative.

“Our members and organization are committed to giving consumers across the country a place to learn more about the senior housing landscape,” said ASHA President David Schless. “There are resources available, but we’re committed to painting a clearer picture.”

Among the concerns regarding the current information accessible to senior and their families, ASHA says much of the aging content presently online is written by marketers, and academic information often fails to communicate clearly. The new site is part of a larger initiative aimed at expanding the awareness of senior living through consumer education.

Dr. Roger Landry, president of Masterpiece Living®, appears in one of the videos on the website and offers his expertise on the benefits of a senior living community. His organization partners with senior living communities and focuses on successful aging. He says the site will serve as a valuable tool for individuals and their families as they navigate the senior housing frontier.

“It really gets to the heart of the decision to move to a senior living community,” he said. “It can be a difficult process, an emotional process and, ultimately, a rewarding process. The site shows all that in a way that’s honest and straightforward.”

Landry is joined by several other experts in the field of senior living within video content on the site. Their insight offers a consultative approach for those visiting the site searching for expert advice.

In developing the website and related social media, ASHA established a committee that consisted of representatives from major senior living organizations and experts across the country, including Doug Schiffer of Allegro Senior Living; Jeff DeBevec of Belmont Village Senior Living; David Carliner of Brightview Senior Living; Jonathan Ruchman of Brookdale; Meg Ostrom of Enlivant; Letitia Jackson of Senior Star; Meghan Lublin and Sara Abriatis of Sunrise Senor Living; Dan McConnell, ASHA’s Public Relations Consultant; Dr. Margaret Wylde of ProMatura Group; and Jim Bowe of GlenAire HealthCare, who is committee chairman.

The initiative will also rely heavily on a social media presence, including constant updates based on consumer feedback, making it extremely relevant for those seeking senior living answers.

Stemming in part from an abundance of retiring Baby Boomers, the senior housing industry continues to experience growth, creating a greater need for informational transparency. The site is part of a five-year strategic initiative launched by ASHA mean to provide seniors, adult children and others with clear, straightforward information related to senior housing.

ABOUT ASHA:
For nearly a quarter century, the American Seniors Housing Association (ASHA), headquartered in Washington, D.C., has been the senior housing industry thought leader, promoting quality and innovation, advancing research, exchanging strategic business information, and influencing legislative and regulatory matters. ASHA continues to meet the unique needs of senior executives who develop, own, operate and finance senior housing.

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