Listen Up Español Relaunches as ListenTrust with a Focus on Expanding Service Capabilities and Plans for Future Growth

Share Article

Bilingual Contact Center Reveals Rebrand and Announces New Company Name


The broader vision makes us a healthier and more solid company for our clients and employees and we are very excited to start this new chapter of who we are and where we are going.

Bilingual contact center Listen Up Español announces the adoption of a new identity to reflect the broader vision of a company that has expanded its capabilities, portfolio of services and near-shore locations. Listen Up Español will now be known as ListenTrust, a new name that captures the essence of the company’s core vision and values.

Throughout 2015, the company focused on building a foundation for growth and expansion that would allow them to better serve current clients and build relationships in new target markets. The new brand opens opportunities to provide contact center services for markets in English and Spanish within the U.S. and Latin America. As companies see the need and advantage of providing customers with an excellent experience, person-to-person connection is a key component. The name ListenTrust comes from the company’s core strength and unique ability to engage with its clients and their customers, to provide solutions and earn their trust, and to enhance the overall brand experience for its clients’ customers.

“The brand Listen Up Español has been the face of the company for almost 10 years and there is a lot of pride that we have built into the brand. However, with our recently expanded capabilities including outbound services, customer service, English-speaking agents and a new location in Belize, we needed to transform our identity to match our greater reach,” said Tony Ricciardi, President and co-founder.

“The U.S. Hispanic market has been front and center of our growth in the past and we won’t lose focus on this important segment; we are evolving with this market and have expended our commercial operations to new clients in Mexico, opening an additional location in Mexico City. Now we have the capacity to serve other meaningful markets to a greater degree,” says Craig Handley, CEO and co-founder. “The broader vision makes us a healthier and more solid company for our clients and employees and we are very excited to start this new chapter of who we are and where we are going.”

ListenTrust has built the new brand with the foundational principle that people are the company’s greatest asset, so updated company values have also been launched that are more concise for employees and clients to understand. The company believes one of the key factors for having engaged employees is to have people who believe in and live the company core values. The new brand and values will generate a new perception and energy that embodies a stronger purpose and clearer company vision for ListenTrust clients and employees for years to come.

To learn more about ListenTrust, please visit or

About ListenTrust

ListenTrust (formerly Listen Up Español) is the leading bilingual contact center for Spanish and English agent services with a focus on strengthening the person-to-person connection to improve a customer’s experience with a brand. Headquartered in Portland, Maine and operating in Mexico and Belize, the company employs over 800 agents and provides businesses with contact center services to reach consumers in the United States, Mexico and other countries in Latin America.

ListenTrust offers clients a broad range of services, including inbound and outbound sales, nonprofit donation calls, customer service and lead generation. Additionally, ListenTrust provides campaign planning, scripting and advertising production services in both Spanish and English. With a focus on measurement, training and a sales psychology, ListenTrust makes it a point to turn the person-to-person customer interaction into revenue. For more information about ListenTrust, please visit

#        #        #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mari Escamilla