Dextro Analytics Co-Founders to Speak on Artificial Intelligence at the American Marketing Association Conference, February 7-9, in Scottsdale, Arizona

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Providing a cutting-edge seminar at the next AMA conference: “Integrating the Art of Decision-Making and Science of Machine Learning –The Next-Gen Marketing Mix Modeling.”

“We are able to measure and optimize marketing spends in near real-time. Marketers will know what works, how to adjust, and most importantly when to do so.”

Dextro Analytics, a leading provider of marketing analytics solutions, today announced that its co-founders Ajith Govdin and Manmit Shrimali will provide a cutting-edge seminar at the next AMA conference: “Integrating the Art of Decision-Making and Science of Machine Learning –The Next-Gen Marketing Mix Modeling.”

“A vast amount of data is being generated every day but organizations are still struggling to make complex marketing decisions more efficiently and scientifically. We founded Dextro specifically to address this problem. Through the most advanced marketing mix analytics combined with dynamic machine learning, we improve and simplify our clients’ evidence based marketing decisions.”

Dextro integrates multi-channel, multi-platform information from a myriad of data and media sources, while incorporating internal customer feedback and publicly available customer reviews. Through our seminar at the AMA conference, attendees will learn how to use artificial intelligence to optimize their marketing mix, and how to adjust their marketing plans as new, near-immediate data becomes available.”

“We are able to measure and optimize marketing spends in near real-time, said Mr. Manmit Shrimali, co-founder, Dextro Analytics. “At the same time, we are empowering clients with the art of decision making. This means marketers will know what works, how to adjust, and most importantly when to do so.”

Attendees will receive a number of high-value tips and key insights, including:

  • How to create adaptive and self-learning solutions for a dynamic market
  • Overview of new techniques to measure marketing effectiveness
  • Real-world case studies and best practices

The seminar will be held Tuesday, February 9, 10:15 am. For further information on the seminar and conference, visit https://www.ama.org/events-training/Conferences/Pages/Analytics-with-Purpose.aspx

About Dextro Analytics
Dextro Analytics helps organizations to make better marketing and operational decisions. We enable companies to leap from insight to foresight by providing differentiating analytics, reasoning and real-time learning of the marketplace. Dextro Analytics integrates artificial intelligence with multiple connected algorithms to understand customers in an unprecedented way. The company was founded in 2015 with offices in the U.S., Canada, and India. For further information, visit http://www.dextroanalytics.com.

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