E-Commerce 4 IM Explains How to Spot Potential Fraud in Even the Simplest Purchases

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Five lessons in fraud prevention and chargeback protection

“The bank’s information is still your first line of defense against fraud."

In a recent tip sheet, E-Commerce 4 IM highlights five different points that are essential to helping both online retailers and more traditional brick and mortar stores catch fraud before more charges ensue or chargebacks occur.

For example, point number one is to be on the lookout for unusually large orders for items not generally purchased in mass quantities. This could be anything from hundreds of dollars worth of liquor to candy or multiple gift cards. Point number two: check identities and look for any mismatched information, like a different name on the card than what comes up when the card is run. When bank information doesn’t match, that’s a big red flag. “The bank’s information is still your first line of defense against fraud,” according to E-Commerce 4 IM. “Your anti-fraud system should include AVS (address verification system) software and security code verification to ensure that the person is who he says he is.”

In identifying these red flags, and three other points that E-Commerce references in the tip sheet, retailers can cut down on credit card fraud and protect themselves against unnecessary chargebacks. Chargebacks are a persistent problem for e-commerce merchants and can occur due to fraud, such as identity theft, or through “buyer’s remorse” with customers disputing charges. It’s estimated that as much as 80% of chargebacks may be illegitimate and often customers will step around the merchant itself to file disputes directly with their card-issuing banks. Staying vigilant against potentially fraudulent orders, charges and customers is the first line of defense. To this end, E-Commerce 4 IM offers customers chargeback mitigation as part of its services.

To learn more about the five points of avoiding fraud and preventing chargebacks, to read the full tip sheet, or to browse additional customer and consumer information on E-Commerce 4 IM's constantly updated blog, visit http://ecommerce4im.com/blog/.

About E-Commerce 4 Internet Marketers:
E-Commerce 4 Internet Marketers is an internet marketing service provider with the goal of making it easier for clients to the sell their products on the internet, particularly for those in high-risk verticals. With over 25 years of experience, the worldwide company specializes credit card processing, web marketing, web hosting, SSL certificates, internet marketing advice and helpful tools. E-commerce 4 Internet Marketers is a merchant services partner that clients can trust to look out for their best interest. For more information, visit http://ecommerce4im.com or call (844) 253-9769.

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