Magic Wand Rechargeable Wins Best New Product of the Year 2016

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The cordless massager introduced in 2015 by trusted brand the Magic Wand won Sex Toy of the Year - powered - from industry experts XBIZ on Friday. The award followed public acclaim for the Magic Wand Rechargeable's superior power and ability to provide pleasure almost anywhere, anytime. The cordless massager joins the classic Magic Wand Original in providing pleasure and satisfaction to consumers.

Magic Wand Rechargeable

Magic Wand Rechargeable

This award brings the positive feedback from retailers, consumers and bloggers to a whole new level.

The Magic Wand® Rechargeable, the cordless personal massager introduced in 2015 by trusted massager brand the Magic Wand, was honored with the XBIZ Award for Sex Toy of the Year – Powered – amid stiff competition, at the awards show at the J.W. Marriott in downtown Los Angeles, California, on Friday. The new product, introduced in May 2015, joins the classic corded massager under the Magic Wand brand, previously the “Hitachi Magic Wand”, offering consumers the choice of both a cordless and a corded version.

“We are humbled to receive this recognition from our peers and industry experts at XBIZ,” says Shay Martin, Vice President of Vibratex, Inc., exclusive importer of the Magic Wand for over 15 years. “We had heard from our customers and from bloggers, consumers and reviewers that the Magic Wand Rechargeable was very well liked, especially for its superior power, and for the pleasure possibilities that being able to enjoy your Magic Wand almost anywhere, anytime opens up. However this award brings that positive feedback to a whole new level.”

XBIZ had previously awarded the new product their “Editor’s Choice”, with reviewer Lucy Vonne proclaiming it “the holy grail of sex toys” and “wicked strong”.

Following its launch in May 2015, the Magic Wand Rechargeable joined the classic Magic Wand Original on store shelves throughout last year. Vibratex has previously disclosed that brand sales increased over 50% in the first 5 months of the Magic Wand Rechargeable being available, while making no meaningful dent in Magic Wand Original sales. The new product, in addition to being cordless, includes exciting features like 4 power intensities, 4 vibration patterns and a smooth silicone head. For ultimate flexibility, the Magic Wand Rechargeable is plug-and-play and can be used while plugged in.

The Magic Wand Original will continue to be available for consumers who prefer the simplicity of a corded massager. “We expect both products to be best sellers for many retailers going forward,” notes Martin.

The Magic Wand became widely known after Betty Dodson, sex educator and author, started recommending the product to her therapy clients in the 1970s. Since then consumers have loved it for its power, quality and reliable satisfaction. In January 2015, the Magic Wand Original won the SHE Award for “Best Sex Toy for Women”, after winning the first-ever consumer-voted “Favorite Sex Toy for Women” in the Sex Awards, in October 2013.

More information is available on Or, contact Vibratex at info(at)vibratex(dot)com or (800) 222-3361.

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Eddie Romero
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