ShopAdvisor Caps Off Successful 2015 — Names Jeff Papows CEO

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Taps industry veteran to accelerate company growth

Jeff Papows, ShopAdvisor CEO

Now is the time to bring on a proven executive like Jeff Papows who has guided many companies to market leading positions with tremendous growth potential.

ShopAdvisor, Inc., the leader in retail proximity marketing, analytics and mobile shopping reported strong results for 2015 and has named technology industry veteran, Jeff Papows, as CEO. In 2015 the company added numerous brand names client across retail and media industries; passed the 2 million mark in downloads of its app; experienced an 160% increase in Powered by ShopAdvisor campaigns; and saw its customers achieve record-breaking results with their ShopAdvisor powered proximity marketing campaigns.

“2015 was a pivotal year for ShopAdvisor. The company’s value proposition and offering really started resonating with retailers, media and consumers. The Powered by ShopAdvisor campaigns are delivering unprecedented results and demand is growing fast.” said Rob Soni, Founding Investor and ShopAdvisor board member. “Now is the time to bring on a proven executive like Jeff Papows who has guided many companies to market leading positions with tremendous growth potential.”

Jeff is a technology executive veteran who has run some of the industry’s largest public and global organizations such as Cognos and Lotus Development, which were both acquired by IBM. Additionally, Jeff has led several early stage companies through financing and liquidity events, including Maptuit Corporation and Weblayers. Jeff also serves as a board member on a number of innovative technology companies such as Agero, Inc. one of the country’s premier road side assistance and telematics companies and Click Fox a leader in Big Data and Analytics.

“Retailers, brand manufacturers and media are all working to master proximity marketing and data science to drive consumer traffic to physical locations, increase purchase size and brand loyalty. In 2015 the company proved the vast potential of acting on instrumented native content tailored for shoppers. By providing information tuned to shopper’s explicit preferences at the right frequency at the right location we were able to deliver record breaking campaign results for our clients,” said Jeff Papows, PhD, CEO of ShopAdvisor. “In 2016 we will build on these successes and introduce the Powered by ShopAdvisor capabilities to many more organizations as we scale the company on all fronts. I look forward to working closely with the team and our clients in making ShopAdvisor the undisputed leader in this market.”

2015 Results

In 2015 ShopAdvisor saw success on several fronts including:

  •      Added a host of well-known retail and media brands to its client roster, including Sprint, ELLE, Vince Camuto, Levi’s®, GUESS, Barnes & Noble, House Beautiful, Newsday and AM New York
  •     Increased the number of Powered by ShopAdvisor campaigns conducted by 160%
  •      Delivered unprecedented campaign results for its clients. ELLE Magazine’s Shop Now! campaign, which was Powered by ShopAdvisor, increased store visits by customers by 106 times over typical industry standards.
  •      Passed the 2 million mark in number of downloads of its consumer app

Press Contacts:
ShopAdvisor, Bill McLaughlin, 617-515-8004, bill(at)
ShopAdvisor, Angela Milinazzo, 781-640-6863, Angela(at)

ShopAdvisor, Inc. bridges the gap between web commerce, proximity, and retail. ShopAdvisor’s mobile proximity platform, data sciences and easy to use app deliver a personal shopping concierge for consumers that advises on when, where, and what to shop. Shoppers can save items they love and be alerted when the time to buy is right, saving time and money. ShopAdvisor works with more than 30 media publishers, including Cosmopolitan, People StyleWatch, Marie Claire, Men's Health, Cooking Light, Real Simple, and many more to allow shoppers to shop directly from the publishers' omni-channel content. Consumers can download the free ShopAdvisor mobile app for their iOS or Android device, or go to

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Bill McLaughlin

Angela Milinazzo
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