Shotfarm Wins Consumer Goods Technology’s 2016 Readers’ Choice Award as Top Solution Provider

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Award honors Shotfarm in the Product Information Management Category

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Shotfarm, a platform for the centralized management and exchange of product information, has been selected by Consumer Goods Technology Magazine as a 2016 Readers’ Choice Award winner. Shotfarm was chosen as a Top Solution Provider in the newly-created Product Information Management (PIM) category for its pioneering enablement technology that allows PIM companies to connect to the company’s popular Product Content Network for streamlined product information exchange.

By connecting to Shotfarm’s network of more than 6,000 retailers, PIM providers can offer their clients the ability to easily exchange reformatted product information with any trade partner directly from within their existing installations.

In addition to the use of its network, Shotfarm outfits PIM providers with the retail industry’s most intuitive interface for collecting and distributing product content. This gives retailers and brands using a Shotfarm-connected PIM a modern, highly-affordable networked Vendor or Dealer “Portal” that, historically, has cost hundreds of thousands of dollars to build and maintain.

Now in its 16th year, the annual CGT Readers’ Choice Awards identify premiere service and solution providers in 13 supply chain categories based on feedback from consumer goods executives and CGT’s editorial staff. Winners are companies with the best overall scores for the solutions or services they offer consumer goods organizations.

“This award validates our dedication to making the ridiculously overcomplicated and overpriced process of getting reformatted product content from point A to point B easy and affordable for everyone. We are beyond honored to be recognized,” said Mike Lapchick, CEO of Shotfarm. “I believe 2016 is the year we’ll see a large number of laggard categories such as CPG, automotive and healthcare begin to move the way of their retail counterparts and seek out a friendly, affordable, and tech-forward platform like Shotfarm.”

This announcement comes on the heels of Shotfarm’s major Switch technology and Switch Marketplace launch last summer. A Switch is a retailer-configured set of preferences that, for as little as $35/month, can be subscribed to by the retailer’s brands for the automatic conversion and delivery of content. The Marketplace currently hosts Switches for more than 6,000 retailers—including giants such as Walmart, Kroger and—distributors, PIM providers, and data enrichment services.

To learn more about Shotfarm and the Switch Marketplace, visit

About Shotfarm:
Shotfarm's Product Content Network is the first end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One System, any format, thousands of retailers and manufacturers. Shotfarm just makes sense.

About the Readers’ Choice 2016 Survey:
This benchmark issue draws on feedback from consumer goods executives to service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Product Information Management, Consulting, Consumer Experience Management, Digital Commerce, Retail Execution, Mobility and Outsourcing. Results are spotlighted in the January 2016 edition of CGT magazine in print and online.

About Consumer Goods Technology (CGT):
Consumer Goods Technology (CGT) an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics, OTC Pharmaceuticals, Health & Beauty Aids and Apparel/Footwear. For more information on CGT, visit

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Rachel Gulden