Crafter Software Announces Another Customer Win In The Financial Services Sector

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Multinational bank selects Crafter CMS to deliver personalized customer experiences to its global clientele.

Crafter Software, the award-winning provider of innovative Web content management software that delivers high performance, personalized digital experiences, announced today a new customer in the financial services and banking industry that serves customers across the globe and is headquartered in New York, NY.

The multinational bank's primary goal was to improve the way it creates, manages, and delivers useful, secure content within the context of an engaging, personalized experience for all customers. By implementing Crafter CMS, the bank will have access to features such as personalized content delivery, responsive design, user-friendly content authoring tools, and modern software development tools. Through Crafter CMS's modern platform, the bank will be able to more efficiently create, collect, analyze, classify, re-purpose, and distribute its content through individualized customer experiences.

"The banking industry is now leading the way in the digital revolution because consumers want convenience and speed from online banking resources," said Russ Danner, VP of Products for Crafter Software. "This shift has increased the number of our clients in the financial industry, all of whom need the power to control their online digital experiences in a secure and targeted manner through a modern platform like Crafter CMS."

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. For more information, visit:,, and

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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