Professional Photographers of America Adds Instructional Videos To See The Difference® Marketing Toolkit

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Instructional videos help members learn how to use See The Difference marketing tools in their businesses

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The toolkit aims to help photographers who are members of PPA show their clients and prospects the difference professional photographers make.

Professional Photographers of America (PPA) announced today that it is providing new videos to help its more than 29,000 members see the benefits of using their free See The Difference marketing toolkit and also give them step-by-step instructions on using each tool. PPA has also added a new consumer video showcasing high school senior-yearbook photographers that members can display on their website or in their studios. This comes on the heels of the announcement that, in October 2015, PPA provided its members with access to a free See The Difference toolkit. The toolkit aims to help photographers who are members of PPA show their clients and prospects the difference professional photographers make.

The toolkit includes:

Shareable Videos: More than a dozen videos showcasing wedding, family, high school senior and pet photography. Photographers can display videos that showcase their specialty on their website or display videos in their waiting room.

Dedicated Web Pages: Five dedicated web pages showcasing wedding, family, senior, pet and portrait photography. Photographers can add buttons on their website and link to these pages. Each page includes a video, "What's Your Photography Style?" quiz, tips on working with a photographer, FAQs and a Find-A-Photographer search tool.

Logos: Members can display PPA and See The Difference® logos on their website, brochures or social media platforms to show clients and prospects that they’re backed by the world’s oldest and largest professional photographer association.

Consumer Tips, FAQs & Quizzes: Members have 10 consumer tips and FAQs to display on their website, as well as four quizzes to share with their clients. Tips, FAQs and Quizzes are available for each specialty and help a photographer’s clients and prospects understand what to look for when evaluating photographers and also give them tips on working with a photographer.

Custom Brochures: Members can select from one of four templates that best fits their specialty – wedding, family, senior, or Certified Professional Photographer (CPP). All brochures are editable and are meant for photographers to insert their own images and studio information into, print and display the brochures in their studio, and hand them out at trade shows and expos.

Side-By-Side Comparisons: Members can choose from two comparison templates, then insert their own professional image and make an amateur version of the same photo to show the differences in artistry and technique. Side-by-side comparisons can be displayed in a photographer’s studio or run as a slideshow on a monitor in their waiting room.

There are more exciting tools, such as Facebook tabs and more brochures, coming in 2016. Each of the tools comes with two instructional videos which are exclusive to members on PPA.com/FreeResources. The first video helps PPA members see the benefits of using each See The Difference marketing tool in their businesses. The second video makes it easy for PPA members to display these tools on their website or in their studio by giving them step-by-step instructions on using each tool.

For more information on these marketing resources, visit the See The Difference website. Professional photographers looking to gain more credibility or more visibility should take advantage of these resources and become members of PPA. They can do so at PPA.com/Join.

About PPA:
Professional Photographers of America (PPA) is the largest international nonprofit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA’s roots date back to 1869. It assists more than 29,000 members through protection, education and resources for their continued and sustainable success. See how PPA helps photographers be more at PPA.com/BeMore.

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James Yates

Jef Tingley
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