City Brand Media Awarded Deal to Develop TheMiddleEast.com and 220+ National & International Geo Domains

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City Brand Media to expand its presence internationally with addition of new sites

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We are thrilled about this portfolio and the opportunities and challenges it presents, as we believe it will greatly aid our national advertising efforts and increase the sites’ traffic and reach.

City Brand Media, LLC, a media publishing and management company, announced today it has signed a deal with WorldReach Domains, LLC to develop TheMiddleEast.com along with more than 220 national and international Geo Domain sites.

The group of sites will be developed under City Brand Media’s custom user and mobile-friendly platform that is currently being utilized by 140 U.S. City(dot)com sites.

"We admire WorldReach Domains, LLC’s incredible portfolio of both national and international domains, and we are confident the strategies and overall game plan we’ve developed for it will add tremendous value to each and every site,” said Fred Mercaldo, CEO and partner of City Brand Media, LLC. “The U.S. domains give City Brand Media exceptional reach in nearly every market, while the international domains will provide us with tremendous visibility into many great destinations worldwide. We are thrilled about this portfolio and the opportunities and challenges it presents, as we believe it will greatly aid our national advertising efforts and increase the sites’ traffic and reach.”

Until now, City Brand Media’s portfolio has included only U.S. City(dot)com sites, making TheMiddleEast.com the first international domain name for the company.

“The real game changer for us is the opportunity to develop TheMiddleEast.com,” said Mercaldo. “Our goal is to provide the online world with a definitive website on all things related to the Middle East. We have existing associates in Dubai, and plan on establishing a separate international division within City Brand Media to fully develop this iconic site, along with the many other international sites currently in negotiation.”

"Since the late 90's, we have been seeking a company that shares the same vision and understands the great value of the famous geographic and city domains in which we own,” said Keith Shanahan, owner of WorldReach Domains, LLC. “Upon finding Fred and his partnership group at City Brand Media, it became immediately clear that our search was over.”

For more information about City Brand Media, please visit http://www.CityBrandMedia.com. For advertising opportunities, please email info(at)citybrandmedia.com.

About City Brand Media, LLC
As a media, publishing and management company, City Brand Media was established to represent a network of 140 City(dot)com websites across the country. City Brand Media will launch an additional 100 or more City(dot)com websites in 2016, bringing its reach to over 250 pure City(dot)com brands by the end of 2016. Cities included under the company’s umbrella range from small upscale communities to large metropolitan areas. In addition to providing management of the sales, marketing and advertising functions for the network of sites, City Brand Media identifies and procures both national and local partnerships beneficial to its readers and advertisers.

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Melissa DiGianfilippo
Serendipit Consulting
since: 04/2010
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