WINOOSKI, Vt. (PRWEB) January 25, 2016
MyWebGrocer, the leading provider of e-commerce and digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, is launching a consulting service that will help grocers take e-commerce from idea to implementation. Barry Clogan, a seasoned online grocery expert joining MyWebGrocer from Tesco, will lead this new initiative as senior vice president of business consulting services.
MyWebGrocer currently offers a complete digital experience platform that enables grocers to attract, engage and convert customers. Through the addition of a comprehensive consulting service, the company is also equipped to work with grocers to plan and execute the most effective go-to-market strategy for their brand.
“Bridging the gap between deciding to offer digital capabilities and implementing those offerings is an incredibly daunting task for grocers,” said Rich Tarrant, CEO of MyWebGrocer. “We’ve assembled a team of experts who were hand-picked to serve the unique needs of retail and CPG companies trying to engage digital customers on a global scale. Barry’s extensive experience in online grocery, including his operational and supply chain expertise made him the obvious choice for leading this team.”
Prior to joining MyWebGrocer, Clogan spent five years at Tesco, working out of the company’s Shanghai and London offices. He led an ambitious online grocery roll out across eight countries: Poland, Slovakia, Hungary, Turkey, China, Thailand, Malaysia and the Czech Republic, establishing Tesco as the leading global grocery e-commerce business.
As part of the leadership team of the U.K. grocery business, a $4.5 billion market, Clogan is credited with driving Tesco’s international expansion and contributing to the significant growth the company has experienced in its online business in recent years.
“The online grocery industry is vastly different than any other category of e-commerce,” said Clogan, “I look forward to helping grocers navigate the unique challenges it presents by ensuring that companies derive maximum value from MyWebGrocer’s services.”
Led by Clogan, the consulting team will help grocers define a clear customer proposition and align their overall corporate strategy with their digital goals. The team will also work with clients to determine what functionalities and capabilities are most valuable for their customers and identify what investments are necessary to make online grocery profitable.
To learn more about MyWebGrocer and its consulting services, visit http://mywebgrocer.com/.
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit http://www.mywebgrocer.com, and connect with us on LinkedIn and Twitter.