Unmetric ‘Track’ Allows Marketing Command Center Teams to Track Brand Competitors on Social Media in Real Time

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Provides in-house and agency teams with instant, up-to-date campaign intelligence across all social profiles in one visual stream.

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Track completes any social media command center with visual competitive intelligence on brands and provides actionable insights for our own content and campaigns.

Unmetric, the only social media intelligence platform focused on brands, today introduced Track, a web app that completes any social media or marketing command center. Track provides digital marketers with on-screen visualization of all branded content and new campaigns pulled in real time from from multiple channels including Facebook, Twitter, Instagram and YouTube.

Unmetric Track complements and works alongside existing typical command center products, including visualized data from social listening and publishing tools like Salesforce Radian6, Netbase, Oracle SRM, Brandwatch, Sprinklr and HootSuite. Proximity to such data is necessary for monitoring and responding to consumers in real-time, but Unmetric Track adds the missing piece of brand-focused competitive intelligence to any marketing command center.

“Real-time marketing is an important part of the strategy for the global brands we work with. Tools like Track enable us to deliver unrivaled marketplace advantage to our clients,” said Karthik Nagarajan, National Director of Content and Social Media at GroupM. “Track completes any social media command center with visual competitive intelligence on brands and provides actionable insights for our own content and campaigns.”

With Unmetric Track, command center teams focused on real-time marketing around specific events can track visual content from multiple competitor sets and customize the entire stream based on social channel, geography, and industry. Track goes beyond just tracking hashtags and mentions and separates the signal from the noise by focusing exclusively on brand content, which provides marketers insights on what is or isn’t working for competitors, as well as when competitors launch a new campaign.

“As a marketing channel, social media allows brands to inject their voice into virtually any conversation around major tentpole events like the Super Bowl and smaller niche events too,” said Lux Narayan, Chief Executive Officer of Unmetric. “As a marketing signal, social media is increasingly breaking away from itself and providing insights into larger marketing activities. For any brand with a marketing command center, Track will be an essential tool for monitoring what competitors are doing, when they’re doing it and how well it’s working.”

The Unmetric Track Command-Center Web App is being offered as a custom tool for individual enterprise brands. Each build is based on that brand’s specific sector and competitors it desires to monitor. For further details and to request an invite code, visit https://unmetric.com/track/.

About Unmetric
Unmetric, the only social media intelligence platform focused on brands, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Unmetric is trusted by hundreds of global brands and digital agencies for real-time insights from the owned channels of over 40,000 brands across more than 30 sectors on all the major social networks including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

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