Settlers Life achieves new milestone: sets annual sales record in 2015.

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Settlers Life Insurance Company announced that, for the first time in company history, it has surpassed the annual sales goal for 2015, setting a new annual sales record.

Settlers Life Insurance Company

The sales record we set in 2015 is the result of a number of significant changes introduced since mid-2013 to improve our service to policyholders and our agent partners

Settlers Life Insurance Company announced that, for the first time in company history, it has surpassed the annual sales goal for 2015, setting a new annual sales record.

“The sales record we set in 2015 is the result of a number of significant changes introduced since mid-2013 to improve our service to policyholders and our agent partners,” explained Steve Bontell, Chief Marketing Officer for Settlers Life. “Offering our agent partners and applicants an underwriting decision over the phone at the point of sale saved everyone time and expense, and sped up the issuance of the policy. The new portfolio of life insurance plans we introduced in March of 2015 increased the maximum face value we can offer to $50,000, yet we maintained our simplified underwriting process, with no medical examination required.”

Bontell noted that there were other changes as well: “Quicker issue times, an agent partner support center, a new logo, an emphasis on partnership - these things matter to our agent partners and our policyholders, and it showed in our 2015 sales growth.”

Michael Lowe, President of Settlers Life, offered the following additional perspective, “The daily goal of all of us at Settlers Life is to act to assure the longevity of our company. To do that, we need to offer attractive products at a competitive rate, service them well, and then have the financial strength to support the promises we make. Our great sales year in 2015 confirms we have the product and the service that consumers want and agents wish to offer. Now we will invest those premiums and stand ready to pay the claims when they inevitably fall due. After all, that’s why we exist – to pay claims.”

Settlers Life noted that the 2015 sales record was accompanied by growth in its back office work force, located at its administrative office in Bristol, Virginia. 5 new positions were added in 2015, bringing total Bristol employment to 83. Settlers’ agent force also grew in 2015, increasing by 1,200 over 2014 to more than 5,600 independent agents appointed in forty-two (42) states. This is a positive milestone for Settlers Life agent partners, policyholders as well as potential consumers.

“This past year has been full of positive change for the company,” Chief Marketing Officer, Steve Bontell stated, “This growth is proof to our agents that we are a great company to partner with, while showing our policyholders & potential consumers that Settlers Life continues to be a trustworthy company that offers great life insurance coverage for families.”

Settlers Life Insurance Company specializes in simplified issue, final expense, whole life insurance coverage for ages fifteen-days to eighty-five years. A member of the NGL Insurance Group since 1999, the Settlers Life primary administrative office is located in Bristol, Virginia. Since 2007, Settlers Life has maintained an A. M. Best financial strength rating of "A minus" (Excellent), the fourth highest of 16 such ratings. A.M. Best states that an "A minus" rating "is assigned to companies which have, in our opinion, an excellent ability to meet their ongoing obligations to policyholders." A.M. Best is the oldest and most widely recognized rating agency dedicated to the insurance industry.

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Amy Smith, Marketing Communications Director
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