"As boaters, we have long admired Waterway Guide," said Dan Cowens, Founder, Snag-A-Slip. "We are truly grateful to have built a strong, and now formal, relationship with such an established and credible force in the boating industry."
Annapolis, MD (PRWEB) January 26, 2016
Snag-A-Slip, an online boat slip reservation company, today announced a strategic partnership with Waterway Guide Media, the preeminent boating and cruising guide publisher. The partnership includes a number of integrations, including an exclusive role as the sole boat slips booking engine on the Waterway Guide’s Marinas app for mobile devices.
The landmark partnership is the first of its kind since boat slip reservation technology entered the market and serves as a signal that online slip booking is here to stay. In addition to Snag-A-Slip’s exclusive placement on the mobile app, the long-term partnership includes the following:
- An exclusive Snag-A-Slip filter on the Waterway Guide Marinas app so that boaters can find Snag-A-Slip marinas more easily;
- Link integration with marina listings in the Waterway Guide online Explorer;
- Shared data between the two companies to support real time and accurate reservations for boaters;
- Extensive brand positioning throughout Waterway Guide publications.
The partnership with Waterway Guide Media marks an important development for Snag-A-Slip, which launched in the Chesapeake Bay in June 2015.
“We are so excited to announce our partnership with Waterway Guide,” said Dan Cowens, Founder, Snag-A-Slip. “As boaters, we have long admired Waterway Guide and are truly grateful to have built a strong, and now formal, relationship with such an established and credible force in the boating industry. Ultimately, our companies share a similar goal, which is to make boating easier and more accessible to people who love the water. I expect great things to come out of our joint efforts.”
This agreement solidifies Snag-A-Slip’s place in the emerging online slip reservation industry, while providing Waterway Guide Media additional opportunities to drive traffic to its marina partners.
Graham Jones, Business Development Manager for Waterway Guide, said, “We are anticipating strong returns from this partnership. Snag-A-Slip has proved that they are willing to invest in building an online reservation model that works for boaters. We believe that, together, we can enhance our own platforms and provide boaters easy access for slip reservations.”
This partnership is one of many tactics that Snag-A-Slip is employing to accelerate its expansion plans. The company today has nearly 100 marinas listed on its website, spanning from the Chesapeake Bay down the Coast to Florida and into the Caribbean. The company also has a presence in the Great Lakes. In addition to expanding its marina base, Snag-A-Slip is also rolling out bi-weekly site enhancements to better service boaters and plans to launch online profiles and easy membership discounting in first quarter 2016. The company has come out strongly that they do not charge boaters a booking fee to use its services, making it the only truly free slip reservation system available today.
Snag-A-Slip is an Annapolis-based company that connects boaters with available slips, while also showcasing marinas in the same way that hotels are promoted. The mobile-responsive website allows boaters to explore marinas by region, city or marina name and then search for slip availability based on travel dates, length, beam, draw and power requirements. Boaters can pick their preferred marina based on amenities, location and availability and book immediately with any credit card or Paypal. There are no booking fees associated with the service, which is now available to boaters in the Chesapeake Bay, down the East Coast and into the Caribbean.
About Waterway Guide Media
Waterway Guide was founded in 1947 and is the longest continuously published series of annual cruising guides for boaters in the U.S. The seven guides are Northern; Chesapeake Bay; Atlantic ICW; Southern; Great Lakes; Bahamas and Cuba. The books are published annually and are indispensable resources for boaters and long-range cruisers. The books are designed, authored and produced by Waterway Guide Media editorial staff with contributions from on-the-water cruising editors. The company also produces and manages a web application, waterwayguide.com; the Waterway Guide Marinas app, a mobile application; and prints an annual magazine. Skipper Bob Publications, a series of boating guidebooks, is also owned by Waterway Guide Media, LLC. Content is updated daily at waterwayguide.com