Child’s Play Communications Adds kidpik to its Client Roster

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kidpik Combines the Luxury of Personal Styling with the Convenience of Box Shopping

Child’s Play Communications, the award-winning public relations agency specializing in connecting brands with moms, is pleased to announce the addition of kidpik as a client.

Created by the executives who grew The Children’s Place into the largest children’s pure-play apparel retailer in North America, kidpik combines the luxury of personal styling with the convenience of box shopping. kidpik will deliver a curated, coordinated, quality and fashionable selection of outfits right to consumers’ doors, with the added benefit of free shipping, free styling and no commitment or membership fee.

Child’s Play will be responsible for launching the brand, through special events, media relations and influencer outreach among bloggers and social media personalities.

“Given the history of the people involved and the retail innovation of box shopping, we’re tremendously excited about working with kidpik,” said Child’s Play president, Stephanie Azzarone.

“Children’s preferences in clothing have evolved over the decades and so should the shopping and delivery system,” says Ezra Dabah, kidpik founder and CEO. “We are excited to deliver the ultimate shopping experience -- personalized, coordinated quality fashion outfits for the girls in your life, direct to your door. We are happy to have teamed up with Child’s Play with their 28 years of expertise in spreading the word to moms.”

Child’s Play Communications specializes in public relations, influencer management, social media and word-of-mouth communications for products and services targeted to moms. Both kidpik and Child’s Play are located in New York City

About Child’s Play Communications
Child's Play Communications is the leading agency specializing in public relations, blogger management, social media and word-of-mouth communications for products and services targeted to moms. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™ and Digital Dads, the company's network of bloggers. For additional information, please visit our Web site at http://www.ChildsPlayPR.com, like us on Facebook, or follow us on Twitter.

About kidpik
kidpik is the newest launch from prolific NYC fashion entrepreneur Ezra Dabah and his team. Dabah is known for his 30-year commitment to style, quality and value in kids’ fashion. Kidpik is the go-to fashion site for curated, personalized, coordinated quality fashion, delivered directly to your door. kidpik combines the luxury of personal styling with the convenience of box shopping, designed exclusively for the girls in your life and tailored for your budget. Convenient and easy.

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Selena Rodriguez
@ChildsPlayComm
since: 09/2008
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