San Francisco, CA (PRWEB) January 27, 2016
Blueshift, the leading provider of Segment-of-One marketing automation solutions for consumer marketers, today announced that it has been selected as a Finalist in the Most Innovative Integrated Marketing Suite category in the upcoming Direct Marketing News 2016 Marketing & Technology Innovation Awards. Other finalists in the same category include Salesforce, Experian, Oracle and Act-On Software. Through a combination of big data and machine learning, Blueshift is applying the latest innovations in artificial intelligence to make digital marketing smarter, better and more relevant: Rocket Science as a Service (RSaaS).
Blueshift's Segment-of-One marketing automation solutions are powered by an Interaction Graph that stores each user's stream of interactions with products or content. The Graph is continually enhanced with additional attributes including affinity scores, email & push notification engagement data and more. Leading B2C marketers are using Blueshift to boost response through a variety of merchandising techniques including collaborative filtering, affinity based content, retargeting, trending content, content updates and user and event attributes.With the multi-channel capabilities of Blueshift, customers can scale to multiple messaging channels, including email, mobile push notifications, SMS & display--including Facebook retargeting and Facebook custom audiences--easily synchronizing messaging across all these channels.
"You’re known by the company you keep and we couldn’t be more thrilled to be named a finalist among such an outstanding field of innovative companies in the marketing technology space," said Vijay Chittoor, co-founder and CEO of Blueshift. "Our focus on serving consumer marketers continues to pay off with customer wins and we are honored to be receiving industry recognition, especially from such a prestigious set of industry experts judging this competition."
San Francisco based Blueshift is the leader in Segment-of-One marketing automation for B2C companies. Using the power of real-time segmentation and dynamic-content personalization, Blueshift enables marketers to automate individualized messages across multiple channels including email, push notifications, Facebook & SMS. Blueshift was founded by serial entrepreneurs with backgrounds at successful companies such as Kosmix (now @WalmartLabs) and Mertado (now Groupon Goods). The company is funded by prominent venture capital and angel investors, including Storm Venture Partners and Nexus Venture Partners.