Informz Named Leading Provider of Email and Marketing Automation for Associations

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Informz ranked market leader in association email marketing and marketing automation and rated #1 in customer satisfaction by 2015 Association Technology Study

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Our unparalleled focus on customer satisfaction coupled with our continuous product improvement are key drivers in making us number one both in email and marketing automation – a position we are determined to stay in.

Informz, Inc., announced today that new independent research ranked Informz as the leading provider of email marketing and marketing automation technology for the association market. The Lehman Reports 2015 Association Technology Study also finds that Informz is rated highest in customer satisfaction for both services and product among the four leading email providers.

For the study, the Lehman Associates surveyed and gathered data from US-based associations with budgets over $1M during the final quarter of 2015. The survey is conducted to obtain information on the current use of technology products and services, market projections, product satisfaction levels as well as factors considered in product adoption.

The study also reveals that 30% of associations use more than one email service, however out of the three leading enhanced email providers, Informz customers are the least likely to use a second email provider. This is likely linked to the result of the customer satisfaction study showing that Informz ranks highest in satisfaction for both product and with professional services – services is defined as the assistance provided to an association to help them gain full value from the product –more than just customer and technical support.

“The Lehman Study results are a ringing endorsement by our clients and I have the dedicated team at Informz to thank for that,” said Joe Tyler, CEO of Informz. “Our unparalleled focus on customer satisfaction coupled with our continuous product improvement are key drivers in making us number one both in email and marketing automation – a position we are determined to stay in.”

Founded in 1997, Informz currently serves over 1,400 customers in North America, Europe and Australia. Informz offers an email marketing and marketing automation platform and pairs each customer with a dedicated Advisor to help them get the most out of the software. For the second year in a row, Informz was named to the Inc 5000 list of fastest-growing private companies in America and to the Albany Buisness Review’s Best Places to work.

To learn more about the study, visit http://www.LehmanReports.com and to learn more about Informz visit http://www.informz.com

About Informz
http://www.informz.com
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.
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Lori Ely
Informz
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