Vadio is offering the perfect service at exactly the right time, said Brent, “Digital video advertising is drawing the most interest for brands and advertisers today, predicted to grow from $9 billion to over $14 billon in the next four years.
PORTLAND, OR (PRWEB) January 27, 2016
Vadio, which powers the leading customizable music video platform for media companies and brands, today announced the appointment of experienced start-up and digital media executive Brent Hieggelke as SVP Marketing. Brent most recently spent four years building Urban Airship into a global brand and market leader in the mobile engagement space. Prior to Urban Airship, Brent launched Second Porch, the first socially-powered vacation rental site, and sold it to HomeAway, now part of Expedia.
Brent joins Vadio, named Portland’s start-up of 2015 by the Portland Business Journal at a time of explosive growth and excitement in the company. Fresh from launching major implementations at CBS-owned Radio.com and MetroLyrics.com, Vadio’s music video platform has scaled to drive a massive increase in consumer engagement. In addition, the company solves the top dilemma for the digital video advertising industry providing both premium video content and video ad monetization solutions as a turnkey service.
According to Nielsen, music video streaming grew by 102 percent in 2015, outpacing audio-only streaming by a wide-margin. With connected high quality screens in our lives everywhere today, bringing fully-engaging premium video experiences into the fold is much more engaging to consumers. According to eMarketer, consuming video is the number one digital activity today, with the average consumer engaged for 1:55 hours per day.
“Vadio is offering the perfect service at exactly the right time, said Brent, “Digital video advertising is drawing the most interest for brands and advertisers today, predicted to grow from $9 billion to over $14 billon in the next four years. Brands need engaging media outlets to place those investments, and we are working with the media leaders to capitalize on these trends with the most sought after video content there is—music videos. Our platform is turnkey, customizable and has the analytics to optimize the monetization opportunity today, which is massive.”
“The digital media landscape craves innovative platforms like Vadio,” says Merrill Brown, digital pioneer as the founding editor of MSNBC and currently the Director of the Montclair State School of Communication and Media. “Both media publishers and content producers need to accelerate the monetization of premium digital video and the Vadio platform has the potential to meet that need. Brent comes with a strong network and reputation as a thought leader in digital marketing and advertising. I am happy to see him joining an innovative company like Vadio to build out this opportunity.”
“We are excited to add Brent to our stellar executive team. Brent has led marketing for some of the most pioneering advertising and technology companies in the world, including those that fundamentally transformed their industries and inspired new marketplaces,” said Bryce Clemmer, Vadio CEO, adding that, “Brent is also renowned for diving into the fast-paced start-up world. With the caliber of the media companies we are working with, Brent will help Vadio build the most engaging new digital video offering available today.”
Vadio is bringing music videos to everyone, everywhere. By partnering with the music industry, premium media properties, and top brands, Vadio is powering music video channels across 80 digital web properties and apps today. Vadio has a turnkey music video platform, that can be customized, curated and optimized to drive massive lift in consumer engagement and monetization for media companies and brands.
More information available at Vadio.com, or follow us on twitter @wearevadio
Fabric Media for Vadio