Taps Keith Williams and AT Thirtyeight as Key Player on London-based Team

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Williams brings extensive event technology background to the team

Keith Williams, AT Thirtyeight,

Keith Williams, Founder, AT Thirtyeight

“By joining forces with Keith and AT Thirtyeight we plan to take a leadership position on the event experiences market, globally,” said Mike Reilly, EVP Global Sales and Business Development at

San Diego’s event management platform, announced today that AT Thirtyeight has been appointed Technology Consultants for the UK and international markets. AT Thirtyeight’s Williams will help the strategic development and expansion of the platform to support growing demand on a global scale.

Based in London, Williams is the Founder of AT Thirtyeight, a worldwide event creation house and rights management company pushing the boundaries of experience, entertainment and innovation. AT Thirtyeight works across all event categories including music, gaming, art, fashion, science, sports, technology and film. AT Thirtyeight creates and expands unique event experiences for organizations looking to engage mass audiences around the world. Williams has over 20 years of experience creating, leading and developing companies within the retail, global event, technology and data industries.

Previously, Williams spent over six years at the Active Network, most recently, as Director, Market Development, Worldwide, where he led the Strategic Market Development Group. Williams was responsible for setting and supporting the go-to-market strategy for product launches in existing markets as well as expanding the footprint into new markets.

“By joining forces with Keith and AT Thirtyeight we plan to take a leadership position on the event experiences market, globally,” said Mike Reilly, EVP Global Sales and Business Development at “Keith has a proven framework driving predictive success that we are looking to fill in the international markets. One of AT Thirtyeight’s owned event concepts, TheRelayRun®, is already using the platform. Keith has experience taking technology and event companies global and that’s exactly where is headed.”

“We joined for three main reasons: the technology, the focus on the entire experience space whether it’s a festival or sporting event and third, the culture and core values of the leadership and team,” said Keith Williams, Founder, AT Thirtyeight. “We also love that is 100% focused on the user first helping us seamlessly sell more tickets/registrations. Having spent some time inside the technology of, they are certainly thinking very differently about the event technology space, much like what you see with leading technology retailers like Amazon. It’s incredible to see the progress they have made in such a short time. The team has proven that they think without limits and they have the power to lead, collaborate and disrupt the space, which closely aligns with our mission.”

ABOUT EVENTS.COM is a leading online marketplace uniting event organizers and event participants in a single place. Its cloud-based application bridges the gap between event organizers and event goers, giving the event ecosystem an improved solution to planning and finding events. is headquartered in San Diego with an office in Ottawa, Canada. To learn more about, please visit


AT Thirtyeight is a worldwide leader in developing, managing and executing global expansion strategies on behalf of existing event brands. AT Thirtyeight create new and unique global event products and rights by leveraging its years of global experience, network, collaboration and data intelligence. To learn more, visit

Media Contact:
Sarah Pease or Lori Sussle Bonanni
858.257.2300 x280

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Sarah Pease or Lori Sussle Bonanni
+1 858.257.2300 Ext: 275
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