The Startup Equation By Serial Entrepreneurs Ja-Naé Duane and Steven Fisher To Be Released by McGraw-Hill

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Book Designed to Help One Million Entrepreneurs Create One Trillion Dollars for the Global Economy

Ja-Naé Duane, an award-winning innovator and Clark University’s Entrepreneur-in-Residence, and Steven Fisher, an award-winning designer and innovation strategist, believe that Do-It-Yourself businesses are poised to change our world. Publishing giant McGraw-Hill agrees.

On February 12th, the publishing house will release The Startup Equation: A Visual Guidebook to Building Your Startup. The book, currently available to pre-order on Amazon and Barnes & Noble, is the first-ever, visually-based, choose your own adventure guide to the ins and outs of turning one’s passion into a profitable and responsible business.

More than just a book, The Startup Equation is a movement. By 2020 it is projected that 1 in 6 people globally will be an entrepreneur at some level. From “micropreneurs” who innovate on the side, to visionaries building the next global Fortune 500, more than 1 billion people will launch their own business. The Startup Equation strives to help people build confidence through understanding and satisfaction through liberation.

Within The Startup Equation, Ja-Naé and her co-author and husband, Steven Fisher, provide a holistic and comprehensive approach to the unique challenges facing aspiring entrepreneurs. The book includes the only startup table of elements and the first-ever entrepreneurial equation developed by the authors to give entrepreneurs the tools to calculate the kind of startup they should launch.

Of the book, Mrs. Duane says, “The Startup Equation is for those kindred spirits with the drive to make the world a better place through launching and growing responsible businesses. It will inspire and those impassioned to create change and give them the tools they need to do it.”

Together, Ja-Naé and Steven have over 40 years experience in entrepreneurship and innovation that includes teaching the entrepreneurs of tomorrow at some of the country's most innovative universities and innovating on behalf of leading technology companies and startups around the globe, as well as creating several organizations and ventures.

The duo is excited that the release of their book will reflect their experience as well as the innovation renaissance in Boston, their home state’s capital. “Ja-Nae and I are excited to share the many unique lessons we’ve learned throughout our entrepreneurial journeys. While we’ve worked extensively across the world, Boston remains one of the best examples of what can happen when a city harnesses the creative spirit and disciplined business acumen of its entrepreneurs,” said Mr. Fisher.

About The Startup Equation

When it comes to starting and growing a business there isn’t one size that fits all, which is why The Startup Equation is designed to be flexible enough to fit the diverse needs of entrepreneurs around the world. The Startup Equation is not a math problem to be solved, rather, a framework upon which to select elements that focus your efforts and allow you to turn your passions into a business.

About Ja-Naé Duane

For over 20 years, Ja-Naé Duane has been focused on one mission: to make life better for as many people as possible. With that goal in mind she’s founded or co-founded five different organizations, including Wild Women Entrepreneurs, The Leaders, the National Artistic Effort, and the Massachusetts Artist Leaders Coalition. This award-winning innovator currently leads the Revolution Institute while also teaching at Emerson College and Northeastern University and is Entrepreneur-in-Residence at Clark University. The Startup Equation is Mrs. Duane’s third book on entrepreneurship and the first official collaboration with husband, Steven Fisher. She’s also the author of How to Start Your Business with $100 and How to Create a Revolution: A Step-By-Step Guide from History's Social Influencers.

About Steven Fisher

For the last 20 years, Steven Fisher has been an award-winning designer and strategist helping companies, governments and startups innovate. His slogan, “Unleash Your Innovation Rebel”, serves as the foundation for his work around the world. In addition to his entrepreneurial experience, Steven serves as the Global Head of User and Product Experience for a technology company in Boston. Steven is also a Lead Futurist with The Revolution Institute, an advisor and angel investor in a number of startups including Singularity University. The Startup Equation is the first of many books that Steven hopes to write with his wife, Ja-Naé Duane.

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