This year’s attendees will learn how savvy marketers are connecting the art of paid advertising to the science of engagement marketing to reach the individual level of communication with customers.
Cincinnati, Ohio (PRWEB) January 27, 2016
AAF Cincinnati today announced the speaker line-up for its 8th annual D² Digital Dialogue, to be held March 29-30 at Cincinnati’s Hyatt Regency downtown. This year’s attendees will learn how savvy marketers are connecting the art of paid advertising to the science of engagement marketing to reach the individual level of communication with customers.
Headlining this year’s conference:
- Ian Schafer, Founder and CEO of Deep Focus, will share insights into the “platformification” of media and “a new era of digitally-led creativity.”
- Louis Slotkin, Leo Burnett Chicago’s lead on the Fifth Third Bank account, will present “Crash My Party - How to Market in a World Where Participation is Open to Everyone.”
- Damon Ragusa of ThinkVine will address best practices, using real examples to help marketing teams maximize digital media budgets.
- Steve Caldwell, co-founder/CEO of Strap and a leader in human data analytics, will speak on leveraging data captured by smartphones, wearables and activity tracking platforms to reach the level of marketing personalization today’s consumers demand.
- Dan Barczak, Creative Director/Partner and Sherwood MacVeigh, Director of Strategy at HyperQuake, will invite attendees to “Stop counting impressions and make one instead.” They will explain how to turn data into knowledge that helps marketers better relate, share an authentic point of view, build trust and create a lasting relationship.
Other speakers and panelists will discuss trends such as:
- Building engaging creative
- Maximizing your digital media budget
- Using human data analytics
- Improving mobile location-based marketing with beacons
- Tracking results by device
- Avoiding digital silos on your marketing team
- Turning customer insights into useful actions for customers
- Taking advantage of changes in how consumers use digital media and technology
- How content and automation go hand in hand
- The growing roles of search, mobile, social, display and video
While Digital Dialogue has, for the past few years, focused heavily on consumer packaged goods, this year’s event will turn additional attention to digital marketing in travel, energy, healthcare, banking and other sectors.
The still-growing list of outstanding Digital Dialogue sponsors includes Silver sponsor Enquirer Media, Bronze sponsors Xavier University, Big Media, LEAP and the Goodway Group, Contributing sponsor CoStrategix, and Supporting sponsors, 84.51°, Nielsen Catalina Solutions, and REDI Cincinnati.
This year, for the first time, the Cincinnati USA Regional Chamber has stepped up to co-produce the annual event. As a result, members of the Chamber can receive a $100 discount off their online registration by entering the code “Chamber” at checkout. Members of any American Advertising Federation (AAF) chapter from across the country will receive the member discount with the code “District5.”
The conference will take place at the Hyatt Regency, 151 W. Fifth Street. To learn more and register, visit http://d2cincinnati.com.
To register for D² Digital Dialogue, or for more information on still-available sponsor packages, visit http://d2cincinnati.com. For the latest news, follow D² on Twitter @d2Cincinnati #d2Cincy.
About AAF Cincinnati:
A staple in the local business community for 112 years, AAF Cincinnati is an incorporated nonprofit organization, an affiliate of (and one of the original 1905 founding members of) the American Advertising Federation (AAF). Headquartered in Washington, D.C., AAF is the "Unifying Voice for Advertising"—the oldest national advertising trade association, representing more than 40,000 professionals in the advertising industry.