SourceLink Hires Merry Beth Ward, Former Marketing Director of Cigna-HealthSpring as Healthcare Marketing Strategist

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Ward brings firsthand Medicare marketing and research expertise to the SourceLink Healthcare team

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Merry Beth’s combined client-side and agency experiences in intelligence-driven marketing (e.g. AEP, NTM, member communications) make her an ideal marketing advisor to our healthcare clients.

SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces the hiring of Merry Beth Ward as SourceLink’s Healthcare Marketing Strategist. Ward has been serving as a Healthcare Consultant to SourceLink since 2015, and has officially joined the SourceLink Strategy & Insight Team.

In the years prior to joining SourceLink, Ward served as a Healthcare Marketing Consultant, and as Director of Marketing for Cigna-HealthSpring, one of the largest Medicare Advantage providers in the country. While at Cigna-HealthSpring, she oversaw all marketing and advertising in the southeast, including direct mail, television and print - resulting in a 42% lift in sales, with 66% of sales attributed to direct marketing activities. Additionally, Ward has over 10 years prior experience in direct mail and database-driven marketing programs, making her an ideal fit for SourceLink’s customer intelligence focused marketing.

Ward joins the SourceLink team in a consultative role for prospects and clients, and in developing and executing multichannel Medicare marketing communications and brand outreach initiatives. Ward joins SourceLink’s Directors of Business Development for the Healthcare marketing team, and will work directly with SourceLink’s Chief Strategy Officer and Chief Executive Officer.

“We are extremely excited to add Merry Beth to SourceLink’s Healthcare team,” shared Cindy Randazzo, SourceLink’s Chief Strategy Officer. “Merry Beth’s combined client-side and agency experiences in intelligence-driven marketing (e.g. AEP, NTM, member communications) make her an ideal marketing advisor to our healthcare clients.”

Ward serves on the Board of Directors and Executive Committee for Insight Counseling, as well as the Board of Directors for Leadership Healthcare Council. She has also served on the Board of Directors for Nashville American Marketing Association for two terms. She is a volunteer for the Special Olympics, has chaired Multiple Sclerosis fundraising events and was a Nashville Emerging Young Leader finalist for two years.

About SourceLink
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com

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