Revolutionary New Weather-Forecasting Technology Company Launches Globally

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MetLoop LLC creates a unique approach to weather forecasting by re-purposing military-grade technology for the civilian market, bringing a new level of accuracy to the market.

“We have re-purposed military-grade technology for the civilian market, bringing a new level of accuracy and specificity that does not currently exist with many other weather-technology providers.”--Jay Southerland, CEO of MetLoop

Imagine knowing if a hurricane, tornado or any weather disaster is going to directly hit your home or building.

Now you can.

MetLoop LLC is a revolutionary new company created by a team of meteorologists, technology and building contractors, and seasoned executives who detected a huge flaw in current weather-forecasting companies … and decided to fix it.

“We have taken a unique approach to weather forecasting and analysis,” says Jay Southerland, CEO of MetLoop, which officially launched today. “We have re-purposed military-grade technology for the civilian market, bringing a new level of accuracy and specificity that does not currently exist with many other weather-technology providers.”

What differentiates MetLoop from other weather-forecasting companies is this: Severe weather forecasts and alerts are typically broad based, covering large geographical areas that include many people and buildings that are not impacted despite receiving weather alerts. This is because the alerts are based on algorithms that are not designed to be highly specific and often miss smaller weather events altogether.

“Our approach,” Southerland says, “involves receiving real time, raw data from every NEXRAD [Next-Generation Radar] station across the country, as well as thousands of smaller weather-monitoring devices. We use military-trained, operational forecasters to interpret this data and produce highly-granular alerts and forecasts down to the individual building level, 24/7.”

MetLoop is the only company that only uses meteorologists who are both military-trained and NEXRAD-certified. The combination of this uniquely-trained team with a proprietary system “is changing the landscape,” says MetLoop Chief Global Strategist and Co-Founder Trevor Leeds. “We created address-specific alerts, not broad-area forecasts, but alerts based on precise locations.”

MetLoop alerts are 95% accurate while other weather-forecasting companies are closer to 70%, according to Southerland and his team.

“In the military, with lives and equipment at stake on the move or in battle, military forecasters have to be accurate,” says Rocco Calaci, MetLoop’s Chief Meteorologist who has 40 years of experience, including 20 years as a Senior Meteorologist for the U.S. Air Force. “Our operational experience provides the highest degrees of accuracy from the first alert to the time of impact.”

MetLoop’s ability to deliver the most accurate weather support possible is a combination of superior technology and weather-forecasting experts, according to Dave Carlson, MetLoop’s Co-Founder.

“Our technology component begins with our NOAAPORT satellite receiver,” he says. “This state-of-the-art receiver gives us full and immediate access via direct satellite download to the latest environmental data available from NOAA [the United States’ National Oceanic and Atmospheric Administration]. This is the same radar and satellite imagery, raw atmospheric model data, and other alpha-numeric products used by the National Weather Service to create its forecasts.”

MetLoop processes this data through highly-sophisticated software initially developed by the military to forecast and predict weather for top-secret missions, NASA, and worldwide use by U.S. Air Force meteorologists. This military-proven software enables MetLoop to develop products and combine them in new and unique ways to meet the unique forecast challenges.

MetLoop works in conjunction with a variety of industries and companies including insurance companies, building contractors, utility and energy companies, manufacturers, suppliers, and home security and automation companies.

“We’ve put the power of the world's most advanced weather technology in the hands of consumers, roofing contractors, manufacturers and distributors,” Southerland says. “We let them know exactly which homes and businesses are damaged in a storm and then we put contractors on the scene before anyone else.”

For more info, go to
Media Contact: RichardEdward(at)MetLoop(dot)com

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Richard Edward
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