100%FOOD Launches Healthy Candy Kickstarter Geared Towards Millennial Snackers

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Company’s Newest Offering, Molecooles, Delivers Tasty, Easy Nourishment On the Go

With the shift in snacking trends leaning towards healthful and mindful eating, Molecooles provides consumers an easy way to implement that into their snacking habits.

Introducing a new way of snacking,100%FOOD, the company behind nutritionally complete meal replacements, has recently launched a Kickstarter campaign for a new product line called Molecooles. Molecooles offer consumers all-natural ingredients in an easy-to-consume and palatable format, delivering an energy boost with each bite. Molecooles are in the early stages of the crowdfunding campaign with hopes to gain enough backers and consumer feedback to bring a full line of Molecooles into production.

“I’m so excited to get this project funded and provide a nutritionally complete snack for consumers on the go, avid gamers, and startup execs that don’t have much time in their days to worry about eating nutritionally complete,” said Aleh Manchuliantsau, CEO and founder of 100%FOOD. “With the shift in snacking trends leaning towards healthful and mindful eating, Molecooles provides consumers an easy way to implement that into their snacking habits.”

According to a recent Nielsen global survey, almost half of respondents noted that snacks with all-natural ingredients are very important, attributing the absence of artificial colors, genetically modified organisms and artificial flavors top factors in snacking patterns. Consumers are shifting their focus to healthier eating, and buying pre-packaged, low-prep meal replacements that require little to no clean up.

“While candy is mostly sugar and bars are protein boosters, we offer complete nutrition according to a 2000 calorie diet,” said Manchuliantsau. “Each individual Molecoole is only 40 calories and provides 30 minutes of energy. Molecooles are available in 12-, 24-, and 48-hour packs and priced at $0.99/hour, fitting not only the mindful millennial lifestyle, but also the pocketbook.”

For additional information on the Molecooles Kickstarter campaign, please visit: https://www.kickstarter.com/projects/1386079741/molecooles-nutritionally-complete-snacks.

For additional information on 100%FOOD, please visit:
http://www.100percentfood.com/home/

About 100%FOOD
100%FOOD is a nutritionally complete meal replacement smoothie that satisfies the FDA 2,000 calorie diet guidelines. Unlike other meal replacements on the market, each 100%FOOD smoothie contains one third of the recommended daily calorie intake and includes all macro and micro-nutrients essential to the body. 100%FOOD is available in original, low carb and double protein to meet every dietary preference and can be enjoyed while on the go or incorporated as a nutritionally complete base for smoothies. 100%FOOD is available for order online at http://www.100percentfood.com.

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Troy Marderosian
PMBC Group
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